About the Role
This is a rare opportunity to be the first marketing hire at a fast-moving, early-stage AI SaaS startup — and own the growth function entirely. You'll work directly alongside the founding team to build the growth engine from the ground up: from strategy and positioning to hands-on execution across SEO, paid, content, and PR. This role sits at the heart of how the company tells its story and drives early commercial traction.
What You'll Do
Own and execute the inbound growth engine end-to-end — set strategy across all channels including SEO, paid, content, and product marketing
Build repeatable, scalable marketing playbooks with an AI-automation-first approach
Track, measure, and report on all campaigns; set KPIs, run experiments, iterate fast, and communicate results across the organisation
Translate complex technical product capabilities into clear, compelling market-facing messaging
Work closely with product and founders to shape brand presence across the website, campaigns, and press
Own paid acquisition across channels — paid social, display, and programmatic
Research, plan, and execute SEO tactics with a focus on traditional and AI-driven discoverability
Build and manage press relationships, pitch stories, handle media enquiries, and turn product milestones into meaningful coverage
Constantly experiment with and identify new growth channels
What We're Looking For
Required: You were one of the first marketing hires at an early-stage company, or built the marketing function from scratch
1–3 years of experience in growth or product marketing (some early-stage company exposure is a dealbreaker requirement)
Demonstrated ability to own inbound growth across multiple channels (SEO, paid, content, product marketing) and drive measurable results
Strong collaboration skills — comfortable working directly with founders and product teams to craft market-facing messaging and positioning
Proficiency with a modern growth tech stack: analytics, CRM, automation, SEO tools, content platforms, and PR tools
Comfortable designing, running, and reporting on experiments; genuinely data-driven with a clear KPIs mindset
Experience building and managing press relationships and turning product milestones into press coverage
Genuine appetite for AI-powered marketing and building scalable playbooks
Compensation & Benefits
Salary: $65,000 – $95,000 USD annually
On-site role based in Berlin, Germany
Visa sponsorship: Not available
Location
This is an on-site position based in Berlin, Germany. Candidates must already be authorised to work in Germany — visa sponsorship is not provided.
Founding Growth Marketer Arbeitgeber: Clera
Als schnell wachsendes, von Y Combinator unterstütztes B2B SaaS-Start-up in München bieten wir Ihnen die Möglichkeit, als erster GTM Engineer Teil unseres Gründungsteams zu werden. Wir fördern eine dynamische Arbeitskultur, die auf Eigenverantwortung und Innovation setzt, und bieten Ihnen die Chance, durch bedeutende Eigenkapitalbeteiligungen und direkten Einfluss auf das Unternehmenswachstum einen echten Unterschied zu machen. Bei uns erwarten Sie nicht nur spannende Herausforderungen im Bereich der Automatisierung von Verkaufsprozessen, sondern auch zahlreiche Möglichkeiten zur persönlichen und beruflichen Weiterentwicklung in einem inspirierenden Umfeld.
