Senior Marketing Specialist DE AT

Position: Marketing Specialist – Lifecycle & Engagement (Germany & Austria)

Location: Frankfurt, Germany

Contract: Fixed‑term, 2 years

As a Marketing Specialist you will support and drive the ongoing development of our lifecycle and eCRM marketing activities in Germany and Austria, focusing on execution, targeting quality, and continuous optimisation of client communications.

Key Responsibilities

• Planning, coordination, and hands‑on implementation of targeted lifecycle and CRM marketing initiatives.
• Independently setting up, managing and optimising segmented and automated email campaigns via established CRM platforms (e.g. Braze).
• Supporting EU‑wide marketing campaigns with local adaptations, focusing on CRM integration and audience targeting.
• Content creation and adaptation for eCRM, websites, social media, and campaigns in German.
• Alignment with the central marketing team in London and close collaboration with eCRM resources.
• Ensuring compliance approval for all regional content (e.g. following the four‑eyes principle).
• Creating and maintaining regular campaign performance reports, engagement metrics and optimisation potential.
• Contribution to EU‑wide marketing initiatives with a German market focus.
• Assisting with administrative tasks (e.g. invoice handling, events, webinars).

Required Experience & Qualifications

• At least 5 years of professional marketing experience, preferably focused on eCRM, email marketing or lifecycle communications.
• Initial exposure to the financial or insurance industry is an advantage.
• German language skills (minimum C1+) and excellent English proficiency.
• University degree in marketing, communications, business, or a comparable qualification.
• Hands‑on experience with email marketing / CRM tools (e.g. Braze), including segmentation and campaign setup.
• Proven experience in the planning and implementation of complex marketing campaigns.
• Strong copywriting skills and the ability to communicate messages clearly and concisely.
• Proficient use of marketing tools (Braze, CMS, Canva, Google Analytics, etc.).
• Strong understanding of data & performance metrics, with the ability to analyse campaign performance and derive actionable insights.
• Hands‑on mentality, proactive and independent work ethic, and strong team spirit.
• Willingness to dive into complex regulatory topics and requirements.

Equal Opportunity Statement

CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.