COAT-X · Switzerland (Hybrid) · Full-time
About the Role
COAT-X, part of the Plasmalex Group, is looking for an ambitious and commercially driven
SALES MANAGER
to accelerate equipment and coating services sales in the advanced coatings and surface treatment markets, with a particular focus on Atomic Layer Deposition (ALD). In this senior role, you will take ownership of business development and revenue growth, identifying high-value opportunities, developing strategic accounts, and expanding COAT-X’s presence in key markets. You will build and leverage a strong network across industries, proactively identify customer needs and market trends, and convert opportunities into sustainable, profitable business
Working closely with our international sales organization and in close collaboration with our engineering team, you will develop compelling, customer-focused solutions based on ALD, parylene, and plasma technologies. You will act as a key interface between customers and our technical organization, translating complex customer requirements into commercially viable coating solutions. You will be instrumental in expanding our customer base, increasing market share, developing strategic partnerships, and establishing long-term relationships with key decision-makers. With a strong focus on sales performance and customer value, you will contribute directly to COAT-X’s growth strategy and help position the company as a leading technology partner in advanced surface treatment.
The role is a great opportunity to grow and expand a new ALD business for COAT-X autonomously, while having the existing COAT-X solutions available to cross sell from the start and increase your chances for a successful and rapid revenue development
Key Responsibilities
Identify, qualify, and develop new accounts in target verticals including aerospace, medical, semiconductor packaging, and industrial manufacturing
Help the service team to establish and grow a solid base in customer support for the Picosun P and R series for which COAT-X has been appointed as a service provider.
Define together with the sales and technical team the right equipment requirement and strategy to allow an ambitious growth plan. This involves both optimising the current machine and solution offering as well as translating market needs and trends into specifications for new equipment to be developed.
Build and maintain a robust pipeline, managing the full sales cycle from first contact to contract close
Act as the voice of the customer internally, collaborating with sales, engineering and R&D team to shape product roadmaps and proposal responses
Prepare and deliver compelling technical presentations, proposals, and business cases for prospects and existing clients
Represent COAT-X or Plasmalex at industry trade shows, conferences, and customer site visits across Europe and internationally
Track market trends, competitive landscape, and emerging applications in thin-film deposition, and surface treatment
What We're Looking For
Experience with ALD / CVD coating technologies is a requirement
Experience in sales of vacuum coating equipment
5+ years of B2B business development or technical sales experience in industrial equipment, advanced materials, coatings, or a related field
Demonstrated ability to manage complex, consultative sales cycles with multi-stakeholder decision-making
Excellent communication skills in English; other languages are a plus
Self-starter with strong commercial instincts and a collaborative mindset
Comfortable travelling within Europe on a regular basis
What We Offer
Competitive salary package
Hybrid working model based out of your home (regular visits to the HQ in Switzerland will be needed)
A technically stimulating environment proposing world class barrier coatings and at the cutting edge of surface engineering technology
Direct impact on company growth with short lines to the leadership of both COAT-X and Plasmalex
Professional development budget and support for relevant certifications or training
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