Marketing & Communication Manager

pCoface is a team of 5,600 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses. /p pEvery day, our teams are making trade happen. Join us! /p h3Making Trade Happen /h3 pCoface is a team of 5,600 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses. /p pEvery day, our teams are making trade happen. Join us! /p h3Job Description /h3 h3Role purpose: /h3 pAs part of a high-performance and dynamic team, we are looking to complete the team with a proactive, curious and well-organized Marketing Communication Manager. The role is in charge of implementing governance of the Marketing, Product and External Communication strategy for Coface Switzerland. /p pThis role combined strategic leadership, product and contract management, commercial enablement, with a strong focus on supporting business growth and transformation. /p h3YOUR MAIN MISSIONS: /h3 h3Strategic Marketing Go-to-Market Leadership: /h3 ulliDefinition and execution of the Swiss Marketing and External Communication strategy, fully aligned with country, regional (WEAR) and Group priorities /li liTranslation of business and commercial objectives into actionable go-to-market strategies /li liMember of the Extended Swiss leadership team, contributing to transversal decision‑making and strategic alignment /li /ul h3Market Intelligence Competitive Analysis /h3 ulliMonitor market trends, competitor activities and emerging opportunities /li liProvide strategic market intelligence to support commercial and product decisions /li /ul h3Commercial Enablement Lead Generation /h3 ulliDesign and deployment of demand‑generation and lead‑generation strategies to support Sales performance across business lines /li liClose collaboration with Sales teams to strengthen lead processes, CRM usage, conversion funnels and sales enablement tools (experience with CRM and marketing automation tools (Salesforce, Microsoft Dynamics, Eloqua, HubSpot or equivalent) /li liDevelopment of commercial assets (presentations, pitch decks, one-pagers, …) to support acquisition and growth /li liContinuous optimisation of lead management processes at local, regional and Group levels (via key users’ workshops, …) /li liMonitoring of key marketing KPIs (MQLs, conversion rates, pipeline contribution, ROI, website performance) /li /ul h3Product Contract Management / Governance /h3 ulliEnd-to-end responsibility for Product Management activities for Switzerland, in close collaboration with Legal, Sales and Regional teams /li liImplementation, maintenance and evolution of insurance contracts, clauses and general terms across multiple products and business lines /li liManagement, translation and localization of contractual documentation (EN / FR / DE), ensuring legal accuracy, consistency and market compliance /li liActive involvement in product launches, adaptations and migrations, ensuring operational readiness and commercial relevance /li /ul h3Marketing Operations, Communication Brand Management /h3 ulliGovernance of all Marketing and Communication activities across digital and offline channels (website, digital marketing, content, print, events and public relations) /li liSupervision of the digital ecosystem, including website management, SEO optimisation and content localization in 3 languages /li liDefinition and implementation of brand positioning and communication strategies adapted to the Swiss market /li liPlanning and monitoring of the marketing budget, ensuring prioritisation and efficient allocation of resources /li /ul h3Qualifications /h3 h3CANDIDATE PROFILE: /h3 ulli5 to 10 years as a Marketing manager preferably working in the insurance market or financial services company /li liProven track record in similar marketing position /li liExperienced Event Management skills and requirement to be familiar with Business Social Network /li liOrganized, multi-tasking, strong in priority setting, team player /li liEnglish/French or English/German (Swiss) is mandatory for the position with ideally a third swiss official language would be a plus /li liGood interpersonal and communication skills /li liStrong analytical skills and KPI-driven mindset /li liExperience working with CRM and marketing automation platforms /li liGood knowledge of SEO, SEA, digital acquisition and content marketing /li liProject management skills /li liCommunication: Good written and oral communication skills. /li /ul #J-18808-Ljbffr