Digital Marketing Specialist

About The Company

We are cogify – a dynamic Swiss powerhouse delivering comprehensive tech solutions from A to Z. Our family includes Arrakis, inPositiv and cogify Labs, each contributing unique expertise to our vibrant ecosystem.

At Cogify Group, we specialize in pioneering digital transformation, offering cutting-edge agile consulting, innovating with state-of-the-art technology. Founded in 2018 by two visionary entrepreneurs, cogify Group has expanded its reach globally, now boasting a dedicated team of 50 professionals around the world. We are more than just a technology and consulting group; we are a CH-based, globally active community focused on forging win-win situations that empower our employees and delight our customers.

Join us and be part of a group where innovation meets opportunity, and every challenge is a chance to excel!

Position Overview

We are seeking a skilled and experienced Digital Marketing Specialist to join our team. The ideal candidate will bring a blend of SEO expertise, social media savvy, and a strong foundation in content and paid advertising. This role requires a strategic thinker with a deep understanding of digital marketing in the tech/software/IT space. As our Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing our digital marketing campaigns to maximize brand visibility and drive engagement.

Requirements

Experience & Skills Required:

1. SEO Expertise: Minimum of 3 years of experience in both technical and strategic SEO
2. Social Media Marketing: At least 2 years of hands-on experience in planning and executing social media campaigns and contents
3. Content Marketing & Copywriting: Minimum of 2 years of experience in content creation and persuasive copywriting
4. Industry Background: Proven track record in digital marketing within the tech, software, or IT industry is highly preferred
5. Technical Skills: Proficiency in Google Analytics, Search Console, Tag Manager and design tools.
6. Additional Skills: Familiarity with UX/UI design principles, basic web development knowledge, and experience with product development is a plus
7. English and German proficiency are mandatory

Key Responsibilities:

1. Lead SEO efforts, covering both technical and non-technical aspects. Implement best practices, optimize website performance, and stay up-to-date with algorithm changes
2. Develop and execute marketing strategies tailored to e-commerce, focusing on driving engagement and conversions for iCards by cogify
3. Plan, execute, and optimize social media campaigns. Create engaging content that resonates with B2B audiences
4. Develop and write compelling content for B2B corporate blogs and various digital platforms, aligning with the company’s goals and audience needs

Benefits

1. The chance to work with a very knowledgeable, high-achieving and fun team
2. An international, diverse, dynamic and committed work environment
3. The opportunity to work remotely, with a flexible work schedule
4. A competitive salary – we offer employment contract for candidates based in Switzerland (for those who are based outside of Switzerland we offer contractor option – our flexible working model is designed around a monthly average of 150 hours, taking into account public holidays and vacation time. This approach ensures a better work-life balance, as it avoids the typical expectation of 180 hours per month, giving you more time to enjoy life outside of work)

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