Head of Paid Marketing (f/m/x)

Contorion is Germany\’s largest online specialist retailer for professional tradesmen and industrial supplies. To realize our vision of revolutionizing the offer for small and medium-sized companies, we are looking for dynamic and motivated people to join our team!Are you a data-driven marketing leader with a passion for driving growth through innovative strategies? We are seeking a Head of Performance Marketing to own our paid channels, lead a team, and maximize performance and efficiency.In this role, you will be responsible for shaping and executing our performance marketing strategy while fostering cross-functional collaboration across departments to maximize business impact.You will lead and develop the Performance Marketing Team, providing guidance, coaching, and strategic direction.You will define the strategy and roadmap for SEA campaigns (Google Ads, Bing, etc.), ensuring alignment with business objectives.You will oversee additional PPC channels, including affiliate marketing, price comparison engines, and retargeting campaigns.You will continuously analyze and optimize campaigns to improve KPIs such as ROAS, LTV, and CPA.You will implement advanced bidding strategies, segmentation, and campaign management to maximize performance.You will analyze campaign data to uncover trends, opportunities, and areas for improvement.You will leverage data-driven insights to identify opportunities and ensure a test-and-learn approach.You will foster strong cross-functional collaboration with teams like Product, Data, and CRM to align marketing strategies with company goals.Requirements include:8+ years of experience in performance marketing, with a focus on SEA and PPC channels, preferably in eCommerce.At least 4 years of leadership experience guiding and growing a marketing team.A proven track record managing high-budget campaigns with measurable business impact.Deep expertise in Google Ads, PPC management tools, Excel/Google Sheets, and BI tools (e.g., Tableau, Looker).Exceptional communication and presentation skills to translate data into insights and drive initiatives.Critical thinking, opportunity identification, and problem-solving skills.Strong collaboration skills to work across teams and align goals.We offer flexibility with hybrid work, remote options, 30 days of vacation, sabbaticals, and support for work-life balance. Additional benefits include mobility subsidies, health & wellbeing programs, development opportunities, and a positive, transparent company culture. #J-18808-Ljbffr