Customer Marketing Manager

Core Go is an event technology company powering large-scale events and festivals.

Our seamless payment and access control solutions ensure smooth operations and effortless experiences for attendees and organizers alike.

Combining technical innovation with deep industry expertise, we help bring ambitious live experiences to life.

We are looking for a commercially minded and hands-on Customer Marketing Manager to support Core Go’s growth across the German market.

In this role, you will act as the local marketing and market insight partner for our sales teams, helping us identify, engage and build relationships with the right venues, events and target accounts.

This is not a traditional marketing role.

We’re looking for someone who understands how marketing, sales and customer insight connect — and who can turn that understanding into practical local execution that supports pipeline growth and customer relationships.

You will work closely with Local Sales, Group Marketing, Rev Ops and other country marketing colleagues as part of a cross-country commercial team.

The role is ideal for someone who enjoys working close to the market, translating strategy into action and making sure sales teams have the right insights, content and account data before customer outreach.

Job Description

• Your primary responsibility is to drive local account-based marketing execution in your market, ensuring that Core Go is visible, relevant and well-positioned towards selected target accounts in the live events and venue industry.
• You build and maintain local target account lists in close collaboration with Local Sales and help ensure that the sales team always has relevant account, customer and market insight before outreach.
• You localise and adapt global campaign concepts, content and marketing assets to fit your own market, language and customer context.
• You plan and execute local marketing activities, including trade fairs, hospitality events and other customer-facing initiatives that help build pipeline and strengthen relationships with target venues and event organisers.
• You support and participate actively in customer-facing meetings as a marketing and insight expert alongside Local Sales, bringing relevant market understanding, campaign context and customer knowledge into the conversation.
• You collect local market learnings, campaign results and customer insights, and feed them back to Group Marketing to support continuous improvement across countries.
• You support the development of case stories, reference customers and local proof points from German events and venues, helping us show how Core Go creates value in real customer environments.
• You collaborate closely with Group Marketing, Rev Ops and other country marketing colleagues as part of the virtual commercial team, ensuring that local activities are aligned with Core Go’s broader commercial priorities.
• Practical Information

This is a permanent, full-time position. The start date is flexible and will be discussed individually.

This role is hybrid, based at our Hamburg office.

The role includes regular travel across Germany and the other countries that we operate in for customer meetings, trade fair, industry events and internal collaboration.

You will work closely with colleagues across multiple countries and should be comfortable operating in a virtual, cross-border team environment.

Who You Are

• You have proven experience in marketing, preferably in account-based marketing, B2B marketing, field marketing or another commercially oriented marketing role.

You understand how marketing supports sales and revenue growth, and you enjoy working close to commercial targets.

• You are structured and detail-oriented, but also hands-on and practical.

You are comfortable turning strategy into concrete local actions, whether that means preparing account insight, adapting campaign materials, supporting sales meetings or coordinating local events.

• You work independently and take ownership, but you also enjoy being part of a collaborative, international team.

You communicate clearly, share learnings proactively and understand the value of working closely with sales, marketing and revenue operations.

• You are curious about customers and the live events industry.

You enjoy understanding how venues, festivals, event organisers and hospitality businesses work — and how better insight, technology and commercial execution can help them grow.

• You bring positive energy, a commercial mindset and an outcome-driven way of working.

You are motivated by building something, improving how we work and contributing to the growth of a fast-moving scale-up environment.

• You are fluent in both English and German
• Nice to Have
• Experience with Hub Spot or similar marketing automation / CRM tools
• Experience working in a scale-up or high-growth commercial transformation environment

Why Core Go?

We don’t sell standalone products — we build solutions that directly impact our customers’ business performance.

This role gives you the opportunity to work at the centre of local market growth, supporting sales with the right insight, marketing activities and customer understanding to help Core Go grow across the German event and venue industry.

You will be part of a fast-growing, international commercial team where your work has a clear connection to pipeline, customer relationships and market development.

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