Content Manager Germany

We are seeking a detail-oriented and creative German-Speaking Content Manager to oversee the development and management of content for our German-speaking audience. The ideal candidate will have experience in content strategy, editorial planning, and working with cross-functional teams to deliver compelling, brand-aligned content that drives engagement and business growth. You will be providing support by coordinating activities including the implementation of integrated marketing campaigns to promote FLEETCOR’S core fuel and EV products as well as additional services.

Reporting directly to the Marketing Manager, you will partner with internal and external cross-functional teams to deliver required marketing activities.

KEY ACCOUNTABILITIES:

1. Create, optimize and maintain targeted content in line with overall content strategy for our German market
2. Collaborate with marketing, design teams and external agencies to develop content which is on brand and relevant for our target audience
3. Create and publish engaging content and ensure frequent content inflow mainly for our websites/blogs based on SEO recommendations to increase web traffic
4. Optimize existing content according to relevant keywords on our website
5. Monitor the performance of the content through online tools such as Google Analytics and Google Search Console
6. Stay up-to-date with developments and generate new ideas to draw audience’s attention (e.g. engaging newsletter content, promotional material, LinkedIn postings)
7. Be a brand guardian for FLEETCOR’s brands, ensuring consistency of propositions content across all customer touch points (online & offline)
8. Support demand generation activities when necessary, such as trade shows, ELM campaigns, customer events, sales promotions, sales campaign events, customer/sales campaign collateral, and social selling
9. Support the Marketing Manager(s) in the campaign execution, including Compliance approval and broader business approval
10. Work in conjunction with cross-regional Content teams to share knowledge/content of different markets and identify gaps where more content is needed
11. Work effectively with other team members as well as develop relationships with wider internal and external stakeholders

QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE:

1. Fluent in written and spoken German
2. Bachelor degree in Journalism, Marketing or relevant field
3. Proven work experience as a Content Manager
4. Creative thinker with an eye for detail
5. Excellent copy writing skills in both German and English is a must
6. A strong grasp of UX and SEO best practices
7. Working knowledge of SalesForce.com and Marketo
8. Good organizational and time-management skills
9. Team player
10. Experience with Google Analytics

About Corpay

Corpay is a global technology organisation that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses. Millions of people in over 80 countries around the world use our solutions for their payments.

Corpay is dedicated to encouraging a supportive and inclusive culture among our employees. It is within our best interest to promote diversity and eliminate discrimination in the workplace. We seek to ensure that all employees and job applicants are given equal opportunities.

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