Digital Marketing & Growth Manager, Asia (m/f/d) in Sulzbach

• cosnova Gmb H
• Limespark
• Work experience
• Marketing / Communication / Editing

• Unlimited cosnova?

• The name might be new to you – but you certainly know our brands essence and
• Catrice : they are available in more then

90 countries and together generate annual sales of around 1 billion euros.

Today, we rank among the Top 10 in colour cosmetics – thanks to our 900+ dedicated employees worldwide.

With passion and creativity, they continue to write our success story every day.

Start your own chapter with us – bring your ideas and skills to an working environment shaped and supported by the values of a family-owned company.

Fulfilling responsibilities. A team that inspires.

• Strategic Leadership
• Develop and steer a holistic digital-first regional marketing strategy for the region, aligned with cosnova’s global objectives & local nuances.
• Analyze market dynamics, consumer trends, and competitive activities to inform strategy.
• Act as the regional voice back to HQ — contributing learnings, insights, and innovations to global frameworks.
• Operational Excellence
• Lead end-to-end execution of multi-channel campaigns across social media, Influencer Marketing, Paid Media, PR and BTL.
• Manage agencies, platforms, and distributors to ensure high-quality delivery and brand consistency.
• Track KPIs and budgets, ensuring accountability and performance optimization across all channels.
• Localize and adapt global content, tools, and strategies for cultural relevance and maximum impact.
• Develop and execute regional campaigns considering regional needs and relevant touchpoints.
• Plan and execute regional shoots for regional social media channels and regional campaigns.
• Category Building
• Pilot innovative formats, new platform features, and AI tools to accelerate growth.
• Support direct customers and distributors with consulting, steering, and operational best practices.
• Social Media
• Develop and implement a regionally relevant social media strategy, based on global direction and platform best practices.
• Own channel management (e. g. Instagram, Snapchat), including content planning, localization of global content, publishing, community engagement, and analytics.
• Identify regional trends and behaviors to refine strategy and increase engagement.
• Influencer Marketing
• Define and execute the regional influencer marketing strategy in alignment with brand tone, relevance, and cultural fit.
• Select and manage creator partnerships, send-outs, and activation formats tailored to the region’s audiences.
• Track KPIs such as reach, engagement, conversions, and brand lift — optimizing activations accordingly.
• Paid Media
• Define and execute the regional media strategy in alignment with brand tone, relevance, and cultural fit.
• Operationally lead the planning and execution of Paid and Retail Media campaigns across the funnel.
• Localize and apply global channel strategies, media frameworks, and playbooks for platforms like Meta, Tik Tok, and Google.
• Create campaign assets considering the needs of relevant platforms.
• Align media KPIs with business goals and continuously optimize to drive performance, efficiency, and brand impact.
• PR
• Develop and implement Brand PR strategy for the region.
• Develop all content formats and press materials of the brands.

You bring the skills. We give you the space.

• You have completed a BWL, marketing degree or comparable academic qualification successfully
• You have several years of professional experience in Marketing Communication
• You’re a talented organizer and have very good project management skills
• You have very good communication skills
• You have a confident, convincing behaviour
• You are a team-oriented personality, open-minded with high flexibility for change
• You have strong conceptual, creative and lateral thinking skills
• Very good knowledge of English, German and other languages are a plus

Exciting work. Benefits that matter.

Fresh fruit, coffee, tea, cold drinks and a great cafeteria are standard – just a small taste of our bigger benefits.

• For your rest: in addition to 30 vacation days per year, you will receive four weeks of paid special leave (sabbatical) in your seventh year with the company.
• For your future: take advantage of our cosnov Academy with its wide range of training opportunities.
• For your office life: look forward to a modern, stylish workplace, free lunch on Mondays and Fridays, and complimentary underground parking.
• For every stage of life: company pension plan, in-house gym, job ticket, subsidy for childcare costs, and many team events.
• This is just a few of our benefits. Check out the rest at: www. cosnova. com/en/career

At cosnova, we value personality, talent and team spirit – not age, origin, gender, skin colour, religion, disability or sexual orientation.

We look forward to receiving your complete job application in English or German.

Your contact person for this vacancy is Salvatore Perri (Team Lead HR International, +49 6196 76156 1076).

• Salvatore Perri
• Team Lead HR International
• +49 6196 76156 1076
• #J-18808-Ljbffr