Category Growth Manager (m / w / d)

Location

Darmstadt, Deutschland

Company

Coty is a globally leading cosmetics company. As a top global fragrance provider and number 3 in decorative cosmetics, we sell our iconic brands in over 150 countries. We believe in beauty with a progressive vision and in brands that inspire our customers – wherever on the world they are.

Opportunities

• Work smart – Home office up to 50%, flexible working hours and trust‑based work schedule.
• Team – Positive work atmosphere and culture, shaped by diversity, togetherness and fun.
• Internationality – Operate in an international corporate environment with flat hierarchies and exciting projects.
• Work environment – Modern workplace design.
• Parking & connectivity – Free company parking and central location with good public transport access.

Responsibilities

The Category Growth Manager, in collaboration with the Senior or Director Category Growth, is accountable for the assigned brands within the category (Price / Presence / Promotion) based on shopper, customer and market insights. The goal is to develop business for Coty above market average in the DACH region (Germany, Austria, Switzerland). The manager develops compelling trade arguments for Concept Sells and presents them during sales meetings. As part of the interdisciplinary business team, the manager works independently on the assigned category or brand, brings the sales perspective into gate meetings and S&OP meetings with risk and opportunities.

• Develop and create business plans and category positioning strategies.
• Implement powerful initiatives across the four P’s (Product / Place / Promotion / Price).
• Execute “Go To Market” strategies for new products or new distribution channels in DACH.
• Develop pricing concepts and strategic trade arguments, especially regarding SRM strategies.
• Define product list prices and monitor trade margin.
• Set Coty Category core assortments.
• Develop and implement innovative launch and secondary placement concepts (stationary and e‑retail).
• Create growth‑oriented channel marketing strategies.
• Develop and acquire POS material / additions / local product modifications.
• Track sales of the developed initiatives.
• Calculate and track P&L for the developed initiatives / ROI.
• Collaborate with Sales / Marketing / Instore Excellence / Finance / Supply and global marketing and global & regional trade marketing.
• Present the sales round to the internal and external sales force.
• Project evaluation (ex‑post review based on sales figures).
• Plan, monitor and steer in‑store promotions, tester and sample budgets while considering brand profitability for the brand to be managed.
• Support key account managers in customer appointments.

Ideal Fit

• Successfully completed a bachelor or master degree in business economics with a focus on marketing or sales.
• Relevant professional experience in product management, key account or trade marketing in an international consumer goods company.
• Excellent German and English skills in spoken and written.
• Secure handling of MS‑Office.
• Knowledge of IRI/Nielsen/GfK panel and SAP.
• Experience in the beauty industry.
• Familiar with trade structures in Germany, Austria & Switzerland.
• Strong numerical affinity and analytical thinking.
• Negotiation skills and experience with trade arguments.
• Entrepreneurial thinking and self‑driven work approach.
• Goal‑oriented and structured action.
• Strong communication skills and social competence.
• Very good presentation skills and techniques.
• High service and customer orientation.
• Fun working in a team.

Application

We are excited about your interest? We look forward to receiving your complete application with earliest possible entry date and your salary expectations. Your direct contact for this position is Natalia Zhurina.

About

Coty is one of the world’s largest cosmetics companies, offering a reputed brand portfolio for fragrance, decorative cosmetics and skin‑and‑body care. Coty is a global leader in fragrance and number 3 in decorative cosmetics, distributing products in over 150 countries worldwide. Coty and its brands also commit to a range of social initiatives and aim to reduce environmental impact.

For more information about Coty Inc., please visit www.coty.com.

We value diversity. Equality is a core value. We offer equal employment opportunities regardless of race, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status or disability.