Account Executive (Founding)

Responsibilities

• As the (Founding) Account Executive for Germany, your role is to build Coverflex’s presence in the German market by driving new business, closing deals, and helping companies rethink how they manage compensation and benefits
• You’ll be responsible for owning the full sales cycle from first contact to closing while also helping shape how we sell in Germany
• Because this is a founding role, you won’t just execute an existing playbook — you’ll help create it
• In the early stages, you’ll generate a significant portion of your own pipeline, experiment with outbound approaches, and contribute insights that will define Coverflex’s go-to-market strategy in the region
• You’ll be on the front line of Coverflex’s expansion, representing the company in every conversation with potential customers and helping establish our reputation in the German market
• You’ll know you’re successful when, after 90 days, you’ve…
• Built a consistent pipeline of qualified opportunities, including opportunities sourced through your own outbound efforts
• Closed your first deals and contributed net-new revenue
• Led discovery calls, demos, and commercial conversations independently
• Established strong CRM discipline (activity tracking, notes, next steps)
• Begun contributing insights on the German market that help refine messaging, positioning, and sales processes
• Shown early forecasting reliability and deal ownership

• How we’ll measure success

• Main KPI 1: New ARR generated (closed-won deals)
• Main KPI 2: Pipeline coverage and progression
• Main KPI 3: Sales activity and conversion rates
• Main KPI 4: Forecast accuracy and CRM hygiene
• You’ll help build structure where it doesn’t fully exist yet, contributing to playbooks, processes, and feedback loops that will shape how our GTM motion works in Germany
• The role requires high activity volume — calls, emails, follow-ups, and constant pipeline movement. Staying sharp and consistent is key
• Not every lead will convert. Rejection and persistence are part of the job, and resilience matters
• You’ll handle multiple deals at different stages simultaneously, which requires organization and strong prioritisation
• You’ll need to learn fast, adapt your pitch, and improve week after week based on feedback and results
• Success comes from consistent execution, not occasional big wins

• You’ll work day-to-day with

• Max Feider, Head of International Expansion
• Mafalda Morais, Revenue Operations Manager
• Filipa Manita, Head of Revenue Operations
• Eduardo Gaspar, Head of Sales Spain

Benefits

• €1000 Personal Growth budget
• 25+3 days paid time off
• Workstation + €500 Onboarding budget
• Premium Health Insurance
• Fully Remote + €1000 Remote Work budget

Qualifications

• Resilient, proactive mindset, with the ability to learn quickly and improve through feedback.
• Fluency in English and German.
• Ability to run end-to-end SMB sales cycles, from discovery to closing.
• Strong organizational skills to manage and prioritise an active pipeline.
• Experience in B2B sales environments, ideally within Saa S or technology companies.
• Experience working in target-driven environments, with clear KPIs and sales goals.
• Strong written and verbal communication skills, with the ability to build trust with prospects.
• Experience with inbound and/or outbound prospecting, including managing first conversations with potential customers.
• Experience in startup or fast-growing environments.
• Familiarity with Hub Spot or similar CRM platforms.
• Spanish, Italian or Portuguese language skills.
• Experience selling HR, benefits, insurance or fintech solutions.
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