Digital Marketing/Communications Senior Specialist: Paid Media Activation — Programmatic, Paid Social & Paid Search

*This position is remote/work from home. You need to reside within the Eastern or Central Time Zones (Atlanta is preferred). If you live near any of the office locations listed, the role will be hybrid.* The Digital Marketing / Communications Senior Specialist leads day-to-day activation of paid media campaigns across programmatic display and video, paid social, paid search, and account-based marketing in support of a subset of brands and products. This role builds and launches campaigns in demand-side and self-serve buying platforms, owns quality assurance before every launch, runs in-flight performance checks, and produces the campaign reporting that marketing partners rely on to judge results. As paid media activation moves in-house, this role owns the operating standards that make the work repeatable: campaign taxonomy, naming conventions, QA checklists, and launch readiness criteria. The Senior Specialist works closely with the Manager on buying strategy and budget, with the Trafficker on creative and tag delivery, with Marketing Analytics on measurement and attribution requirements, and with MarTech on audience activation. Proactively recommends new platform capabilities, targeting approaches, and optimization tactics based on observed performance. What You'll DoCampaign Build a Ph.D. and 1 year of experience; or 8 years' experience in a related field. Hands-on campaign build and activation experience across programmatic, paid social, and paid search — not planning or oversight alone. Demonstrated experience managing campaigns in a demand-side platform such as DV360, including line-item configuration and in-flight optimization. Experience supporting multiple brands or product lines in a matrixed enterprise environment. Analytical thinking at a skilled level; interprets campaign data, identifies root causes of underperformance, and recommends specific corrective action. Attention to detail; catches configuration, tracking, and creative errors before campaigns reach market. Process discipline; applies and improves standards for taxonomy, QA, and documentation. Communication; explains campaign performance and trade-offs clearly to non-technical marketing partners. Focuses on execution; manages concurrent campaign builds against firm launch dates with minimal guidance. Proficiency with DV360 or comparable demand-side platforms, Google Ads or Search Ads 360, and self-serve social buying platforms including Meta and LinkedIn, and account-based marketing platforms such as DemandScience, Terminus, or 6sense. Working knowledge of ad serving, tag and pixel behavior, and conversion tracking configuration. Fluency in media math including CPM, CPC, CPA, CPL, ROAS, viewability, reach, and frequency. Experience building reporting in a visualization environment such as Tableau, DOMO, or Power BI, and advanced proficiency in Microsoft Excel. Familiarity with audience activation from a customer data platform such as Salesforce Data Cloud, and with project management platforms such as . Preferred: B2B paid media experience preferred. xhdzyng Bewerben Sie sich unten, nachdem Sie alle Details und unterstützenden Informationen zu diesem Stellenangebot gelesen haben. Join the Cox family of businesses and make your mark today! #J-18808-Ljbffr