Head of Digital Marketing & CRM | DTC ChallengerThis is a very exciting opportunity to lead digital campaign planning and CRM for a scaling DTC business.Why should you join?Work with a fantastic manager, who will support growth and development while giving you ownership and autonomy.Excellent leadership team and an ambitious, entrepreneurial culture.Opportunity to lead the trading plan campaign strategy across CRM (email & print), as well as META and performance channels.International scope - very strong across EU markets and always expanding.Exciting business - very fast paced and lots of scope!Great for a strong Digital Marketing Manager looking for a step up.Hybris set up with 3 days in office and a sociable culture.The RoleYou will be responsible for developing and executing a monthly trading plan campaign strategy, ensuring alignment with seasonal trends and key topics, optimising for KPI’s such as ROAS, CPA, and conversion.Lead monthly trading campaign strategy.Manage and optimise CRM campaigns (email and print), driving personalisation and effectiveness.Develop, test and execute META advertising campaigns (with an internal media buyer).Implement structured A/B testing strategies to enhance campaigns and engagement.Monitor and analyse performance metrics.YouThe skillset below is needed, but this business puts a big focus on people and attitude – if you’re hungry, have a growth mindset, want to make an impact - that will go a long way!Experience in a DTC business (ideally in the FMCG/beauty space).Proven success in Meta advertising, with case studies showcasing ROAS and CPA improvements.Strong expertise in campaign strategy, A/B testing, and performance marketing.Experience in CRM, including email marketing and print campaigns.Data-driven mindset, with the ability to translate insights into actionable strategies.Excellent project management and organizational skills, with a hands-on, results-oriented approach.Strong analytical skills with experience in tracking, reporting, and optimizing marketing performance, whilst having previous experience in working with Asana and Tableau is a plus.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionAdvertising, Marketing, and AnalystIndustriesRetail, Retail Health and Personal Care Products, and Wellness and Fitness Services #J-18808-Ljbffr
Standorte
Head of Digital Marketing & CRM | DTC Challenger in Großmehring, München Arbeitgeber: cranberry panda
Als Arbeitgeber in der dynamischen DTC FMCG-Branche in München bieten wir Ihnen die Möglichkeit, Ihre kreativen Ideen in einem unterstützenden und kollaborativen internationalen Team zu verwirklichen. Mit flexiblen Arbeitsmodellen und einer starken Fokussierung auf persönliche und berufliche Weiterentwicklung schaffen wir ein Umfeld, in dem Sie nicht nur Ihre Fähigkeiten im Bereich Brand Storytelling und Social Media ausbauen können, sondern auch aktiv zur Modernisierung der digitalen Präsenz einer etablierten Marke beitragen. Profitieren Sie von kreativer Freiheit und der Chance, innovative Konzepte für Plattformen wie Instagram und TikTok zu entwickeln.
