Digital Business Analyst At Cromwell we support amazing businesses in the UK and internationally to keep their operations running and people safe, and our goal is to become the easiest company for them to deal with.
Purpose of Role In this hybrid role, based between remote working and our Digital Hub in Leicester, you’ll help shape delivery‑ready requirements for our digital product roadmap. You’ll take scope from the Product Owner and translate it into well‑defined user stories, leading structured requirement sessions, aligning with stakeholders, and producing INVEST‑compliant stories with clear Gherkin‑syntax acceptance criteria. By removing ambiguity early, you’ll give delivery teams the clarity they need to estimate, build, test, and release with confidence.
Role Responsibilities Requirements Elicitation And Collaboration
Plan and lead structured sessions, workshops, interviews, and walkthroughs with business stakeholders, subject matter experts, designers, and QA teams.
Ask precise, targeted questions to surface the full scope of a requirement, including edge cases, dependencies, and exceptions.
Document requirements clearly and consistently, using agreed templates and formats, and validate them with stakeholders to confirm accuracy before any coding begins.
User Story Writing
Translate confirmed requirements into INVEST‑compliant stories.
Write Gherkin‑syntax acceptance criteria with Given/When/Then structure.
Break down large, complex requirements into appropriately sized stories for sprint delivery.
Flag stories that are too large, vague, or carry unresolved dependencies before they enter the sprint.
Backlog Readiness & Quality Control
Produce stories to a consistently high standard of quality; fully written, sized, and free of open questions before final approval.
Ensure every story submitted for review has clear Gherkin acceptance criteria, zero unresolved dependencies, and sufficient detail for the development team.
QA Collaboration
Work closely with QA to ensure acceptance criteria provide sufficient coverage for test case creation.
Triage defects, clarifying whether they represent bugs, missed requirements, or scope changes.
Support UAT by guiding business stakeholders on scope and validation.
Stakeholder Communication
Act as the day‑to‑day point of contact for any requirements queries from the development and QA teams.
Absorb new concepts, domain knowledge, and technical context quickly and apply them immediately.
Deliver clear requirements in written and verbal forms across workshops, calls, and documentation.
Escalate blockers and open questions promptly, ensuring each issue has a clear owner and resolution deadline.
Key Relationships
Collaborate with Digital, IT, Customer Service, Customer Experience, Sales, Commercial, Marketing, Merchandising, Supply Chain, and Operations teams across Cromwell.
Understand real‑world needs of B2B and B2C e‑commerce users and customers.
Work with third‑party vendors and integration partners to deliver technical solutions.
Essential Qualifications, Skills, Experience and Knowledge
5+ years’ experience in a Business Analyst role within a digital or technology delivery environment.
Demonstrable experience writing INVEST‑compliant user stories with Gherkin‑syntax acceptance criteria.
Strong, structured elicitation skills – plan and run requirement‑gathering sessions that produce complete, accurate outputs.
E‑commerce domain experience – solid understanding of digital commerce concepts, including product catalogues, pricing, checkout flows, order management, and customer account structures.
Experience working in Agile/Scrum teams with a clear understanding of sprint ceremonies and backlog management.
Meticulous attention to detail – notice what is missing, not just what is there.
Strong verbal and written communication – comfortable running live clarification calls and writing precise, unambiguous documentation.
Fast learner – quickly pick up unfamiliar domain concepts, assimilate information from multiple sources, and use it immediately to ask better questions and write sharper requirements.
Desirable
B2B e‑commerce experience, including buyer/seller hierarchies, contract pricing, approval workflows, bulk ordering, or trade account management.
Relevant certifications (e.g. BCS Business Analysis, ISTQB Foundation).
Proficiency with project and collaboration tools – we use Confluence, Figma, and Miro.
e‑Procurement knowledge – experience with standards or platforms such as PunchOut, cXML/OCI, EDI, or procurement system integrations.
API requirements documentation – comfortable eliciting and writing requirements for RESTful endpoints, request/response structures, and error handling.
SQL – able to query databases to validate data, investigate requirements, and support QA with test data analysis; experience with PostgreSQL is a plus.
AI/automation familiarity – awareness of how AI features (search personalization, recommendations, chatbots) are specified and delivered.
Familiarity with cloud environments, particularly AWS, and understanding of how cloud infrastructure decisions may surface as requirements constraints.
Experience collaborating with UX/UI designers – reviewing wireframes and translating design decisions into story‑level requirements.
Experience supporting or working alongside QA in test case creation or UAT.
What Excellent Looks Like
Run elicitation sessions that produce complete, validated requirements – first time, every time.
Write stories and Gherkin criteria that development and QA can act on without a single clarification question.
Maintain a backlog where every story is genuinely ready – no gaps, no assumptions, no blockers.
Spot missing edge cases, conflicting requirements, or undefined error states before they reach development.
Keep stakeholders informed, requirements documented, and the team unblocked.
What We Offer
The chance to be part of an exciting growth journey and make a real impact on a platform used by businesses across the UK and internationally.
The opportunity to make real difference to the experience of businesses that depend on us every day.
A collaborative, friendly Digital team with a hybrid working setup – part remote, part on site at our Digital Hub in Leicester.
Competitive salary and benefits package.
Group Personal Pension.
Company Funded Healthcare.
Bonus Scheme.
Cycle to Work.
24/7 Wellbeing Support.
Free Tea & Coffee.
Discounted Cromwell Products.
Retail & Leisure Discount Scheme.
About Cromwell Cromwell has been around for over 50 years, supplying an unrivalled choice of cutting tools, power tools, hand tools and safety equipment into all industries, professions and trades. We offer next‑day delivery or collection from our nationwide branch network, supported by an overnight UK logistics operation. Our team of over 1500 people are proud to be keeping industry working.
We’re all individuals, yet we’re very much one united team. We treat everyone fairly – regardless of gender, sexual orientation, background, age or disability – and give everyone opportunities for new and varied experiences. Inclusion means not just accepting people for who they are, but showing respect and making adjustments to help people and remove all barriers; it’s about creating a culture where everyone is respected, empowered and able to realise their full potential.
Cromwell is committed to being an Equal Opportunity Employer.
We welcome applications from all suitably qualified candidates, regardless of their race, gender, disability, religion/belief, sexual orientation or age. We are also committed to offering applicants from the armed forces community (current and past) an interview if they meet the minimum requirements for the role.
Location Leicester (Head Office) 65 Chartwell Drive, Wigston, Leics, UK, LE18 2FS Working Hours per week: 38 Contract Type: Permanent - Full Time
#J-18808-Ljbffr
Purpose of Role In this hybrid role, based between remote working and our Digital Hub in Leicester, you’ll help shape delivery‑ready requirements for our digital product roadmap. You’ll take scope from the Product Owner and translate it into well‑defined user stories, leading structured requirement sessions, aligning with stakeholders, and producing INVEST‑compliant stories with clear Gherkin‑syntax acceptance criteria. By removing ambiguity early, you’ll give delivery teams the clarity they need to estimate, build, test, and release with confidence.
Role Responsibilities Requirements Elicitation And Collaboration
Plan and lead structured sessions, workshops, interviews, and walkthroughs with business stakeholders, subject matter experts, designers, and QA teams.
Ask precise, targeted questions to surface the full scope of a requirement, including edge cases, dependencies, and exceptions.
Document requirements clearly and consistently, using agreed templates and formats, and validate them with stakeholders to confirm accuracy before any coding begins.
User Story Writing
Translate confirmed requirements into INVEST‑compliant stories.
Write Gherkin‑syntax acceptance criteria with Given/When/Then structure.
Break down large, complex requirements into appropriately sized stories for sprint delivery.
Flag stories that are too large, vague, or carry unresolved dependencies before they enter the sprint.
Backlog Readiness & Quality Control
Produce stories to a consistently high standard of quality; fully written, sized, and free of open questions before final approval.
Ensure every story submitted for review has clear Gherkin acceptance criteria, zero unresolved dependencies, and sufficient detail for the development team.
QA Collaboration
Work closely with QA to ensure acceptance criteria provide sufficient coverage for test case creation.
Triage defects, clarifying whether they represent bugs, missed requirements, or scope changes.
Support UAT by guiding business stakeholders on scope and validation.
Stakeholder Communication
Act as the day‑to‑day point of contact for any requirements queries from the development and QA teams.
Absorb new concepts, domain knowledge, and technical context quickly and apply them immediately.
Deliver clear requirements in written and verbal forms across workshops, calls, and documentation.
Escalate blockers and open questions promptly, ensuring each issue has a clear owner and resolution deadline.
Key Relationships
Collaborate with Digital, IT, Customer Service, Customer Experience, Sales, Commercial, Marketing, Merchandising, Supply Chain, and Operations teams across Cromwell.
Understand real‑world needs of B2B and B2C e‑commerce users and customers.
Work with third‑party vendors and integration partners to deliver technical solutions.
Essential Qualifications, Skills, Experience and Knowledge
5+ years’ experience in a Business Analyst role within a digital or technology delivery environment.
Demonstrable experience writing INVEST‑compliant user stories with Gherkin‑syntax acceptance criteria.
Strong, structured elicitation skills – plan and run requirement‑gathering sessions that produce complete, accurate outputs.
E‑commerce domain experience – solid understanding of digital commerce concepts, including product catalogues, pricing, checkout flows, order management, and customer account structures.
Experience working in Agile/Scrum teams with a clear understanding of sprint ceremonies and backlog management.
Meticulous attention to detail – notice what is missing, not just what is there.
Strong verbal and written communication – comfortable running live clarification calls and writing precise, unambiguous documentation.
Fast learner – quickly pick up unfamiliar domain concepts, assimilate information from multiple sources, and use it immediately to ask better questions and write sharper requirements.
Desirable
B2B e‑commerce experience, including buyer/seller hierarchies, contract pricing, approval workflows, bulk ordering, or trade account management.
Relevant certifications (e.g. BCS Business Analysis, ISTQB Foundation).
Proficiency with project and collaboration tools – we use Confluence, Figma, and Miro.
e‑Procurement knowledge – experience with standards or platforms such as PunchOut, cXML/OCI, EDI, or procurement system integrations.
API requirements documentation – comfortable eliciting and writing requirements for RESTful endpoints, request/response structures, and error handling.
SQL – able to query databases to validate data, investigate requirements, and support QA with test data analysis; experience with PostgreSQL is a plus.
AI/automation familiarity – awareness of how AI features (search personalization, recommendations, chatbots) are specified and delivered.
Familiarity with cloud environments, particularly AWS, and understanding of how cloud infrastructure decisions may surface as requirements constraints.
Experience collaborating with UX/UI designers – reviewing wireframes and translating design decisions into story‑level requirements.
Experience supporting or working alongside QA in test case creation or UAT.
What Excellent Looks Like
Run elicitation sessions that produce complete, validated requirements – first time, every time.
Write stories and Gherkin criteria that development and QA can act on without a single clarification question.
Maintain a backlog where every story is genuinely ready – no gaps, no assumptions, no blockers.
Spot missing edge cases, conflicting requirements, or undefined error states before they reach development.
Keep stakeholders informed, requirements documented, and the team unblocked.
What We Offer
The chance to be part of an exciting growth journey and make a real impact on a platform used by businesses across the UK and internationally.
The opportunity to make real difference to the experience of businesses that depend on us every day.
A collaborative, friendly Digital team with a hybrid working setup – part remote, part on site at our Digital Hub in Leicester.
Competitive salary and benefits package.
Group Personal Pension.
Company Funded Healthcare.
Bonus Scheme.
Cycle to Work.
24/7 Wellbeing Support.
Free Tea & Coffee.
Discounted Cromwell Products.
Retail & Leisure Discount Scheme.
About Cromwell Cromwell has been around for over 50 years, supplying an unrivalled choice of cutting tools, power tools, hand tools and safety equipment into all industries, professions and trades. We offer next‑day delivery or collection from our nationwide branch network, supported by an overnight UK logistics operation. Our team of over 1500 people are proud to be keeping industry working.
We’re all individuals, yet we’re very much one united team. We treat everyone fairly – regardless of gender, sexual orientation, background, age or disability – and give everyone opportunities for new and varied experiences. Inclusion means not just accepting people for who they are, but showing respect and making adjustments to help people and remove all barriers; it’s about creating a culture where everyone is respected, empowered and able to realise their full potential.
Cromwell is committed to being an Equal Opportunity Employer.
We welcome applications from all suitably qualified candidates, regardless of their race, gender, disability, religion/belief, sexual orientation or age. We are also committed to offering applicants from the armed forces community (current and past) an interview if they meet the minimum requirements for the role.
Location Leicester (Head Office) 65 Chartwell Drive, Wigston, Leics, UK, LE18 2FS Working Hours per week: 38 Contract Type: Permanent - Full Time
#J-18808-Ljbffr
