Overview
In this role you shape Crytek’s global marketing for brand, creative, performance, and lifecycle. You steer positioning, launches, and growth for Hunt: Showdown 1896 and upcoming projects, aligning marketing with publishing and product leadership. You’ll lead an in-house creative engine to deliver campaigns that engage communities and drive measurable commercial results. You’ll champion AI-enabled insights to amplify impact and mentor a high-performing team in a dynamic, cross-functional setting.
Leistungen / Benefits
- relocation budget and visa support
- fully furnished company apartment for 3 months
- public transport pass
- gym membership at Fitness First
- state-of-the-art office in Frankfurt
- hybrid working model (office 3 days/week)
Verantwortungsbereiche
- Define Crytek’s global marketing strategy across brand, creative, paid media, and CRM
- Lead global positioning and creative direction for Hunt: Showdown 1896 and unannounced projects across all channels
- Own the marketing P&L, channel mix, and KPIs (CAC, LTV, ROAS, retention curves) and report performance to the CPO
- Lead a high-performing in-house creative engine: art direction, video, design, and campaign operations
- Concentrate creative, paid media, and CRM firepower during major launch windows
- Partner with publishing product leadership to translate product strategy into season plans, beats, and campaigns
- Champion AI fluency across research, analytics, and operational workflows, using it to amplify the work
- Mentor and grow the marketing team, raising the bar on craft, speed, and accountability
Zentrale Anforderungen
- 10+ years of marketing leadership across brand, performance, and CRM, with at least 5 in the video games industry
- Proven success leading global launches and live service marketing for multi-product portfolios
- Strong commercial fluency: CAC / LTV management, paid channel optimization, lifecycle and retention economics
- Experience building and leading multidisciplinary creative teams (art, video, design, copy)
- Track record using player insights, segmentation, and AI tooling to sharpen creative and media decisions
- Excellent communication skills in English and ability to operate across matrixed, global organizations
- Passion for video games and a deep understanding of player communities
- Willingness to relocate to Frankfurt am Main, Germany
- leadership
- communication
- collaboration
- brand strategy
- creative direction
- paid media optimization
Global Brand & Marketing Director Arbeitgeber: Crytek
Crytek ist ein hervorragender Arbeitgeber, der Ihnen als Junior QA Tester in Frankfurt nicht nur die Möglichkeit bietet, in der spannenden Welt der Spielentwicklung zu arbeiten, sondern auch Ihre berufliche Entwicklung aktiv zu fördern. Mit einem klaren Karriereplan, umfangreicher Unterstützung bei der Umsiedlung und einem modernen Büro im Herzen von Frankfurt schaffen wir eine inspirierende Arbeitsumgebung, die Kreativität und Zusammenarbeit fördert. Darüber hinaus bieten wir zahlreiche Vorteile wie ein Fitnessstudio-Abo, kostenlose öffentliche Verkehrsmittel und regelmäßige Teamevents, um sicherzustellen, dass Sie sich sowohl beruflich als auch privat wohlfühlen.
