ulliDrive CSL’s digital customer engagement priorities — with Social Media and AI as primary focus areas — aligned with Commercial and Medical objectives, brand strategies, and the broader Omnichannel Strategy /liliAlign Social Media strategy in a single COE, delivering the benefits of cost and operational efficiencies, development guidelines, improved resource planning, and standardized processes /liliEnable execution of digital customer engagement priorities — anchored in Social Media and AI — via engagement and collaboration with the relevant stakeholder groups within ABCIA, IT, Commercial and Medical, and more. /liliExplore and provide stewardship for AI use cases related to Digital Customer Engagement or Innovation, partnering with colleagues focused on the broader Omnichannel Strategy and AI Strategy, to ensure alignment and avoid duplication of effort /li /ulh3The Role: /h3ulliDrives emerging digital and omnichannel innovation that leads to advancing digital maturity, customer experience, and omnichannel effectiveness across the enterprise. /liliThis is primarily but not limited to Social Media and AI. /liliResponsible for development of a digital shared service that enables scaling of consistent and high-quality customer experiences across social media in all geographies, and across Commercial and Medical /liliCollaborate with Corporate Communications to establish enterprise-wide social brand strategy, presence and activation for all types of digital/social media deliverables /liliEstablish and implement design principles that introduce efficiencies in social media outreach /liliImplement Social Media strategy to drive traffic via digital channels as a standard process /liliInterface regularly with relevant stakeholders in Commercial and Medical, globally, ensuring that Social Media needs are being met – leverage the Omnichannel Champion Network /liliEngage across CSL enterprise –set standards and process related to demand management, to maximize IT resources and the US and International Omnichannel teams to embed the strategy /liliCoordination with Commercial Excellence Functions in alignment with OCE to establish digital engagement plans along brand launch process /liliEstablish and track service and performance level KPIs; partner with IA to develop standardized metrics and integrated reporting and dashboards /liliResponsible for communicating, influencing, and collaborating with US and INT Marketing, Affiliate Marketers, IT Commercial Applications team, platform partners, omnichannel capability teams ensure integration of frameworks, tools and ways of working. /liliUnderstand the landscape of social media and in terms of Competitive intelligence, Influencers and AI trends to create insights that inform our Omnichannel Strategy /liliUnderstand the landscape of AI as it relates to digital customer engagement within the Commercial and Medical space, partnering with colleagues focused on the broader Omnichannel Strategy and AI Strategy, to ensure aligned adoption rather than duplicative effort /li /ulh3Skills and Experience: /h3ulliBachelor’s or Master’s degree in a scientific or business field /lili10+ years’ experience in the pharmaceutical/biotechnology industry, specifically in Marketing or digital communications /liliAbility to provide thought leadership in Socal Media, including ideas and unique insights that guide, shape and influences brand strategies, as well as deep understating of the competitive landscape /liliStrong AI understanding and appetite to develop thought leadership /liliKnowledge and experience of design thinking, proof of concept and value realization models, preferred /liliStrong interpersonal skills to quickly build rapport and credibility with CSL leaders and key external stakeholders. /liliKnowledge of relevant business, legal, compliance, privacy, security, and regulatory requirements /liliExperience working in an international environment and with matrixed, cross-functional teams /liliExcellent negotiation, communication, and relationship-building abilities /liliStrong change and leadership skills, with ability to influence without authority /liliDemonstrated ability to partner effectively with colleagues focused on the broader Omnichannel Strategy and AI Strategy, maintaining a clear, non-duplicative scope of ownership /li /ul #J-18808-Ljbffr
Associated Director, Digital Innovation Arbeitgeber: CSL
Unser Unternehmen bietet eine dynamische und unterstützende Arbeitsumgebung, die sich auf die Förderung von Innovation und Exzellenz in der analytischen Wissenschaft konzentriert. Mit einem starken Fokus auf Mitarbeiterentwicklung und kontinuierlichem Lernen bieten wir zahlreiche Möglichkeiten zur beruflichen Weiterentwicklung, während wir gleichzeitig ein positives und kollaboratives Arbeitsklima pflegen. Unsere Lage in einer hochmodernen Einrichtung ermöglicht es Ihnen, an vorderster Front der pharmazeutischen Forschung zu arbeiten und einen bedeutenden Beitrag zur Verbesserung der Gesundheitsversorgung zu leisten.
