Associated Director, Digital Innovation in Großmehring, München

The Opportunity:Drive CSL’s digital customer engagement priorities — with Social Media and AI as primary focus areas — aligned with Commercial and Medical objectives, brand strategies, and the broader Omnichannel StrategyAlign Social Media strategy in a single COE, delivering the benefits of cost and operational efficiencies, development guidelines, improved resource planning, and standardized processesEnable execution of digital customer engagement priorities — anchored in Social Media and AI — via engagement and collaboration with the relevant stakeholder groups within ABCIA, I&T, Commercial and Medical, and more.Explore and provide stewardship for AI use cases related to Digital Customer Engagement or Innovation, partnering with colleagues focused on the broader Omnichannel Strategy and AI Strategy, to ensure alignment and avoid duplication of effortThe Role:Drives emerging digital and omnichannel innovation that leads to advancing digital maturity, customer experience, and omnichannel effectiveness across the enterprise.This is primarily but not limited to Social Media and AI.Responsible for development of a digital shared service that enables scaling of consistent and high-quality customer experiences across social media in all geographies, and across Commercial and MedicalCollaborate with Corporate Communications to establish enterprise-wide social brand strategy, presence and activation for all types of digital/social media deliverablesEstablish and implement design principles that introduce efficiencies in social media outreachImplement Social Media strategy to drive traffic via digital channels as a standard processInterface regularly with relevant stakeholders in Commercial and Medical, globally, ensuring that Social Media needs are being met – leverage the Omnichannel Champion NetworkEngage across CSL enterprise – set standards and process related to demand management, to maximize I&T resources and the US and International Omnichannel teams to embed the strategyCoordination with Commercial Excellence Functions in alignment with OCE to establish digital engagement plans along brand launch processEstablish and track service and performance level KPIs; partner with I&A to develop standardized metrics and integrated reporting and dashboardsResponsible for communicating, influencing, and collaborating with US and INT Marketing, Affiliate Marketers, I&T Commercial Applications team, platform partners, omnichannel capability teams ensure integration of frameworks, tools and ways of working.Understand the landscape of social media and in terms of Competitive intelligence, Influencers and AI trends to create insights that inform our Omnichannel StrategyUnderstand the landscape of AI as it relates to digital customer engagement within the Commercial and Medical space, partnering with colleagues focused on the broader Omnichannel Strategy and AI Strategy, to ensure aligned adoption rather than duplicative effortSkills and Experience:Bachelor’s or Master’s degree in a scientific or business field10+ years’ experience in the pharmaceutical/biotechnology industry, specifically in Marketing or digital communicationsAbility to provide thought leadership in Socal Media, including ideas and unique insights that guide, shape and influences brand strategies, as well as deep understating of the competitive landscapeStrong AI understanding and appetite to develop thought leadershipKnowledge and experience of design thinking, proof of concept and value realization models, preferredStrong interpersonal skills to quickly build rapport and credibility with CSL leaders and key external stakeholders.Knowledge of relevant business, legal, compliance, privacy, security, and regulatory requirementsExperience working in an international environment and with matrixed, cross-functional teamsExcellent negotiation, communication, and relationship-building abilitiesStrong change and leadership skills, with ability to influence without authorityDemonstrated ability to partner effectively with colleagues focused on the broader Omnichannel Strategy and AI Strategy, maintaining a clear, non-duplicative scope of ownership #J-18808-Ljbffr