The Digital Content Producer / Video Scriptwriter / Short-Form Video Editor creates digital content that communicates clear messages, engages target audiences, and supports brand and campaign objectives. These positions turn creative briefs and audience insights into videos and related assets suited to the intended platform, format, and viewing context.
The position works closely with Marketing, Creative, Social Media, Brand, and production teams, alongside presenters, creators, and external suppliers where required. Responsibilities include researching topics, developing concepts, preparing scripts, coordinating production materials, and editing footage. The role manages feedback, maintains organised project files, and checks that content meets requirements for messaging, visual quality, captions, sound, and delivery specifications.
For Digital Content Producers, the emphasis is on coordinating the content lifecycle, including briefs, schedules, production, approvals, and publishing handovers. Video Scriptwriters develop hooks, narratives, dialogue, and calls to action that fit the audience and available runtime. Short-Form Video Editors shape footage through pacing, sequencing, graphics, captions, and audio to create coherent, engaging videos. Across these positions, the role uses performance insights and audience feedback to refine content while maintaining accuracy, accessibility, and brand consistency.
Qualifications
- Diploma or bachelor’s degree in Digital Media, Film, Communications, Journalism, Marketing, Creative Writing, or a related field, or equivalent practical experience.
- Experience in digital content production, video scriptwriting, video editing, or a related creative role, supported by a relevant portfolio.
- Strong understanding of audience needs, storytelling, brand voice, and content objectives.
- For Digital Content Producer positions, experience coordinating briefs, production schedules, contributors, approvals, and asset delivery.
- Ability to manage production requirements, organise resources, and maintain realistic timelines across multiple projects.
- For Video Scriptwriter positions, experience writing concise hooks, structured narratives, dialogue, and clear calls to action.
- Ability to adapt scripts to different audiences, presenters, formats, and runtimes while preserving the intended message.
- For Short-Form Video Editor positions, proficiency in tools such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or comparable editing software.
- Practical knowledge of footage selection, pacing, transitions, colour correction, audio balancing, and export settings.
- Experience creating captions, on-screen text, graphics, and platform-appropriate versions of video assets.
- Understanding of framing, composition, basic lighting, and sound-recording principles relevant to production quality.
- Ability to interpret measures such as viewing duration, completion, engagement, and conversion without relying solely on headline view counts.
- Awareness of copyright, music licensing, contributor permissions, advertising disclosures, and factual accuracy.
- Experience maintaining organised media files, version control, review notes, and reusable production assets.
- Excellent communication, collaboration, organisational, and creative problem-solving skills, with attention to detail and openness to constructive feedback.
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