Digital Marketing Manager

ppWe’re looking for a data-driven, analytical, and globally-minded Digital Marketing Manager to join our team in Zurich, reporting to the Director of Digital Marketing. In this role, you’ll take ownership of key digital marketing channels, drive performance across international markets, and serve as a strategic partner to stakeholders across the business—to help us achieve our goal of becoming the largest and most trusted au pair program in the world. This role is perfect for someone who leads with a bias for action, loves translating data into decisions, and thrives in a fast-paced, purpose-driven environment. You’ll work alongside an international team that values initiative, impact, and innovation. This position is fully in-office (5 days per week). /p h3What You’ll Do /h3 h3Channel Ownership Optimisation /h3 ul liAct as a channel champion, taking ownership of assigned digital marketing channels, including account setup, campaign, audience, and ad builds, tracking, reporting, and analytics. /li liProactively optimise channels on a daily and weekly basis to maximise performance and efficiency; identify new conversion opportunities, introduce innovations through testing, and continuously elevate channel performance. /li liMonitor tracking, data integrity, and performance health to ensure channels are operating as expected. /li /ul h3Stakeholder Market Support /h3 ul liPartner with au pair marketing and creative at the ideation stage of new global campaigns to develop a brief and strategy. /li liOperate as a strategic internal partner to Country Product Managers (CPMs) across several markets and their teams, delivering timely insights, analysis, and recommendations. /li liAdapt quickly to market-specific requirements and changing business priorities. /li /ul h3Reporting Insights /h3 ul liDeliver consistent, high-quality reporting with clear analysis, insights, and actionable recommendations. /li liDesign and maintain reporting templates, including in Looker Studio and Salesforce, that enable clear daily, weekly, and monthly performance tracking across channels and markets. /li liOwn and evolve a weekly performance report for each market, ensuring stakeholders have a clear understanding of year‑on‑year and month‑to‑date performance, and pacing vs forecasts. /li liProactively surface trends, risks, and opportunities, and translate data into meaningful business insights. /li /ul h3Communication Presentation /h3 ul liConfidently present performance data, insights, and recommendations to stakeholders. /li liTailor presentations and reporting formats to align with business needs and decision-making requirements. /li liCommunicate complex data clearly and concisely to both technical and non‑technical audiences. /li /ul h3Scaled Experimentation Testing /h3 ul liIntroduce and manage a structured experimentation program and testing roadmap, by market, across audiences, creatives, and messaging to enhance learnings and improve conversion across all markets. /li liMaintain a living A/B test library, documenting hypotheses, results, and actionable learnings. /li liShare regular testing insights with leadership, creative team, and global recruitment. /li /ul h3Ways of Working /h3 ul liEffectively prioritise tasks based on business needs, managing time autonomously while consistently delivering to expectations. /li liDemonstrate a strong sense of urgency, ownership, and accountability, with a solution-focused mindset. /li liCollaborate openly and positively across teams, with a strong team‑player attitude. /li /ul h3Qualifications /h3 ul li3+ years of hands‑on digital marketing experience (in‑house or agency). /li liExpert in at least one core channel (Google Ads, Meta Ads, TikTok, etc.) and familiar with others. /li liFluent in English (written and spoken), other languages beneficial. /li liAnalytical mindset with strong experience in A/B testing and funnel optimisation. /li liProficient in Excel and Google Analytics (GA4 experience a plus). /li liPassionate about performance marketing, with a constant curiosity for what’s next. /li liYou are a team player who understands the importance of teamwork, collaboration, and open communication across a global organisation. /li liEligibility for a Swiss work permit. /li /ul h3Nice to have /h3 ul liExperience working with Salesforce Marketing Cloud or similar marketing automation tools. /li liExperience turning numbers into stories through impactful dashboards and insights. /li /ul h3Our Benefits Perks /h3 ul liBeing part of a dynamic and highly motivated team, in an exciting and multicultural working environment. /li liThe opportunity to travel internationally. /li liDiscounts: EF program discounts, including personal travel, language schools, and childcare, as well as discounts at some local venues and area businesses. /li liOn-site subsidised Kita/daycare. /li liComplimentary in‑house gym. /li liFree use of EF Hello: a premium language learning app. /li liAn organisation that encourages your personal and professional development with annual tuition reimbursement. /li liDevelopment: Professional growth opportunities, including monthly trainings, workshops, and inspiring sessions with global leaders and experts. /li /ul h3About The Team /h3 pAt Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. As the largest and most experienced au pair organization in the world, we build global families by bringing together international visitors with American hosts—providing meaningful childcare for families, an unforgettable year in America for au pairs, and a culturally enriching experience for all. If you’re ready to expand your own horizons we invite you to be a part of our global team of problem‑solvers, relationship‑builders, and innovators. Join us as we continue to bring the world a little bit closer together, one family at a time. /p pCultural Care Au Pair is associated with EF (Education First), the world leader in international education. At EF we believe that the world is better when people try to understand one another. Since 1965, we have brought millions of people to see new places, experience new cultures, and learn new things about the world and themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—create students of the world, and turn dreams into international opportunities. /p pAn equal opportunity employer, Cultural Care Au Pair is committed to inclusion and belonging across race, ethnicity, gender identity/expression, sexual orientation, age, religion, ability, parental status, experience, and everything else that makes you, well ... you. /p /p #J-18808-Ljbffr