Content Marketing Manager (f/m/d)

About Us

At Customer Alliance, we are obsessed with feedback – and that reflects in the culture and the product we’re building. We’re a diverse team (comprising 25 nationalities!) who support and inspire each other every day. We pride ourselves on a positive and growth-oriented work environment where employees are encouraged to share ideas, develop their skills, and have plenty of fun along the way.

We’re Looking For

Are you a hands-on content marketer who thrives in a fast-paced B2B SaaS environment? Do you enjoy creating content that drives engagement and conversions? If so, let’s talk!

We’re looking for a Content Marketing Manager to own our content strategy and execution. You’ll create high-quality content across website pages, landing pages, newsletters, SEO, sales enablement materials, and paid ad concepts . Experience in a B2B company is preferred, as you’ll craft content for business decision-makers. If you excel at developing compelling content and have CMS experience (WordPress/Elementor), this role is for you!

Your Responsibilities
Website Content & Landing Page Execution (Top Priority)

1. Write and optimize website content, including new pages and updates to existing ones.
2. Manage WordPress (Elementor) CMS, adding and updating content across multiple languages.
3. Create and execute paid ad landing pages, ensuring they are conversion-optimized and aligned with ad messaging.
4. Conduct SEO research to inform content strategy and improve organic performance.
5. Collaborate on Performance Marketing activities to ensure seamless integration between paid campaigns and website content.

Newsletter & Email Marketing

1. Own the newsletter strategy, ensuring it supports brand awareness, lead nurturing, and customer engagement.
2. Plan, write, and manage newsletters tailored to different audience segments.
3. Develop and execute event & promotional emails, including customer communications (e.g., price increases, special offers).
4. Ensure email content is aligned with marketing and sales goals.

Paid Ad Content & Sales Enablement

1. Develop ad concepts & copywriting in collaboration with the Performance Marketer.
2. Align ad copy & landing pages for better conversion rates.
3. Create and maintain sales enablement materials, including one-pagers, case studies, booth copy, and presentations for sales and partnerships.

We Expect

1. Proven experience in content marketing in a B2B SaaS company.
2. Strong copywriting and content strategy skills across various channels.
3. Hands-on experience with WordPress (Elementor) or similar CMS platforms.
4. Familiarity with SEO best practices and ability to optimize content for organic search.
5. Experience with email marketing & automation tools (HubSpot).
6. Ability to develop conversion-optimized landing pages for paid advertising.
7. Strong cross-team collaboration skills as you will be working alongside other revenue teams.

If You Have It, It’s a Plus

1. Experience with multilingual content management.
2. Additional languages such as German, Italian, or French.
3. Basic knowledge of HTML & web development principles.

What We Offer

1. Working in one of the leading SaaS companies in Germany.
2. Hybrid model with a flexible working setup so that you take advantage of our lively Berlin office.
3. Team offsite budgets.
4. FitX membership.
5. 26 vacation days earning additional vacation days each year of employment up to 34 days.
6. Great cooperation with different partners for employee discounts.
7. Yearly education budget of 1,000€ for job-related training (after 6 months of employment).

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