Senior Associate, Field Marketing Europe DACH Region (German Language)

Overview:

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,700 employees and nearly 21,000 customers worldwide, including 80% of the Fortune 100 companies, in more than 100 countries. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues, and destinations to help them grow their group/MICE and corporate travel business.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship, a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

In This Role, You Will:

Cvent is searching for a high-impact senior marketing associate to join their European marketing team based in India and partner with the regional marketing team in Europe and the global marketing teams in the US. The role will be to manage campaign execution in Europe, in the DACH market, reporting to the Assistant Marketing Manager for the region, based in India.

The ideal candidate will have a good understanding of the marketing mix used across the entire customer journey, ideally with experience in the marketing software or meetings & events industries, success in B2B marketing for all sizes of organizations, and the ability to balance strategic and tactical responsibilities. You should be both creative and analytical, able to integrate social media and digital marketing techniques with cutting-edge marketing automation. Being a German speaker is necessary as the role will be looking after the DACH region.

1. Campaign delivery: Execution and delivery of targeted and dynamic integrated marketing campaigns across the Germany region (DACH). Working with the team lead based in London.
2. Manage the deliverables of all DACH partnerships with key industry associations, publications, and websites and ensure they are met in a timely and accurate fashion.
3. Help to localize content and collaterals created in the US or UK for local country use or initiate the creation of new assets as required to support local campaign needs.
4. Support live events and ensure all events are launched and promoted in the DACH region.
5. DACH webinar execution, working with the DACH marketing team and helping deliver and execute, including translations and localization of webinar program for the region.
6. Support marketing efforts around the Cvent Accelerate annual event.
7. Support new product launches across the DACH region and campaign delivery.

Here’s What You Need:

1. At least 2-3 years’ experience of marketing communications and creating campaigns that are executed across multiple channels, including digital and social media channels and live events for the German region.
2. Fluency in German-speaking and writing is mandatory. Knowhow of the native German language would be a plus.
3. Good copywriting skills.
4. Sound knowledge of content & digital marketing techniques for inbound marketing.
5. Creative thinker, team player, detail-oriented, organized, self-motivated, and an effective communicator.
6. Experience working in a multi-national, matrixed organization to execute integrated marketing campaigns in partnership with local and remote sales & marketing departments is desirable.
7. Experience with multiple software systems, including email marketing (Marketo), search engines, CRM systems (Salesforce.com), a plus.
8. Education: BA/BS degree in Marketing, Digital or closely related field; master’s degree in marketing or communications would be ideal.
9. B2B marketing experience, with knowledge of the technology or software industry, ideally in Marketing or Events sectors.

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