Manager Product Marketing Child Safety (m/f/d)
Germany / Bayreuth
Your seat to fill:
- Create and provide consumer-relevant product information and product visuals as the foundation for marketing collateral and communication materials
- Define and refine product USPs, identify compelling “reasons to buy,” and develop product communication tools such as fact sheets, sell-in decks, and e-retail guidelines
- Continuously review, optimize, and ensure consistency of product communication across internal and external channels and platforms
- Collaborate proactively and closely with Product Management teams to define key product benefits and positioning strategies for dedicated projects
- Monitor competitors, market trends, consumer needs, blogs, forums, and web platforms to build and maintain a growing competitive database for CYBEX CS products as a key foundation for positioning and activation strategies
- Initiate and lead Product Marketing Kick-Off presentations for dedicated products and brief content creation teams on all relevant product features, benefits, and messaging
- Define, create, and optimize product-related content for various channels, including websites, e-commerce platforms, catalogs, and additional digital and offline touchpoints
- Act as the main contact person for Customer Support regarding product-related end-consumer inquiries, including the creation of standardized answers, FAQs, and supporting materials
- Support the handling and communication of design awards, consumer testing results, and award-related marketing campaigns from a product marketing perspective
- Serve as the go-to contact person for dedicated cross-functional projects involving stakeholders such as Product Management and Go-to-Market teams
- Work closely with Content Creation, Content Management, and Product Management teams to brief and align on relevant product information and communication priorities
- Drive and support the continuous improvement and implementation of internal processes, workflows, and system landscapes related to product communication and content management
Your stroll to CYBEX:
- Degree in Marketing, Business Administration, Communications, or a related field
- Proven experience in Product Marketing or similar product-related roles, ideally within consumer goods, juvenile products, lifestyle, or automotive industries
- Strong ability to translate technical product features into clear, compelling, and consumer-relevant messaging and USPs, with a solid understanding of effective “reasons to buy”
- Experience creating and managing product communication assets such as fact sheets, sell-in materials, e-commerce content, and retail guidelines
- Excellent storytelling and content creation skills, with hands‑on experience writing product-related content for both digital and offline channels, including websites, e-commerce, and catalogs
- Strong collaboration and stakeholder management skills, with the ability to work cross-functionally and align with Product Management, Content, Marketing, and additional internal teams
- Experience briefing and steering content production, including product visuals, tutorial videos, and marketing assets within structured asset management environments
- Analytical mindset with a strong interest in consumer behavior, market developments, and competitive landscapes, including the ability to derive actionable insights for product positioning
- Structured, detail-oriented, and highly organized working style with the ability to manage multiple projects simultaneously while maintaining high-quality communication standards
- Strong communication skills and confidence acting as a reliable contact person for internal stakeholders and cross-functional teams
- Affinity for digital ecosystems and e-commerce environments, with a strong understanding of how product content influences consumer engagement and conversion
- Hands‑on, proactive mindset with the ability to take ownership, drive initiatives independently, and continuously improve processes and workflows
- Fluent in English; German is considered a plus
