Content Specialist - Deutsch (m / w / d)

Responsibilities:

1. Strategically plan and create clear, data-driven original content for various platforms, including our website, SEO, articles, guides, case studies, and newsletters.
2. Collaborate seamlessly with the wider Content and Demand Generation team to produce high-quality content that fuels a high-quality pipeline, driving engagement and conversions.
3. Embrace the freedom to challenge the status quo and inject your unique perspective into our content strategy, contributing innovative ideas and creative flair to reshape and elevate our content initiatives.
4. Conduct keyword research and leverage data insights to shape a compelling copy strategy that optimizes content performance.
5. Implement SEO principles to ensure content aligns with search engine best practices, boosting visibility and organic reach.
6. Craft tailored copy for each stage of the buyer\’s journey (TOFU, MOFU, and BOFU), maximizing engagement and nurturing prospects effectively.
7. Maintain a keen eye for detail through diligent proofreading, ensuring content accuracy and consistently delivering top-notch quality.

Benefits:

• The freedom, trust, and tools you need to do what you love and make an impact in a purpose-driven company.
• A competitive salary, flexible working hours tailored to your needs, and benefits catering to health, family, and sustainability.
• A secure and future-proof job with a professional working atmosphere and the dynamics of a maturing scale-up.
• The possibility to develop into a mentoring path to empower and push up-and-coming talent.
• Possibility and budget to further develop existing or new skills.
• Lots of responsibility and the opportunity to actively shape and define the future of security and compliance.

Profile:

• You are a native German speaker or have near-native proficiency; English is a plus.
• You have a minimum of 2+ years of professional content creation or marketing experience, preferably in the B2B SaaS industry, with exposure to demand generation practices.
• You have experience with SEO and tools such as HubSpot, Google Analytics, Google Search Console, and Semrush.
• You possess strong linguistic and grammatical skills, with excellent attention to detail.
• Your creativity and mastery of words enable you to create impactful content tailored to each stage of the buyer\’s journey.
• Your skills in research, storytelling, and communication enhance your content creation abilities.
• Your content creation strategy remains flexible, adapting to sales team feedback and market insights.

Please include recent writing samples with your application.

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