Описание:
Social Discovery Group is a group of social discovery companies that addresses loneliness, isolation, and disconnection by transforming virtual intimacy into a normal way of connecting. Its portfolio includes social entertainment platforms that connect people online across cultures and regions. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи:
Own marketing analytics processes, reporting frameworks, dashboards, and data quality standards to ensure reliable and actionable insights across the organization; Monitor key marketing and business performance metrics, identify growth opportunities and performance issues, conduct root cause analysis, and provide data-driven recommendations; Design, prioritize, and evaluate marketing experiments and A/B tests to optimize acquisition, retention, engagement, and overall marketing efficiency; Develop, maintain, and improve analytical and predictive models for marketing decision-making, including attribution, forecasting, segmentation, and budget allocation models; Drive continuous improvement initiatives by identifying optimization opportunities, automating analytical workflows, and implementing best practices in marketing measurement and analytics.
Требования:
- Higher education in a technical, mathematical, or economics-related field
- Strong proficiency in SQL
- Advanced Google Sheets skills, including confident use of pivot tables
- Strong knowledge of statistics and A/B testing methodologies
- Hands-on experience in marketing analytics and predictive modeling
- English proficiency at B2 level or higher
- Nice to have: Experience with Python or R for data analysis and statistical modeling
- experience building automated reporting and analytics workflows
- experience with marketing experimentation frameworks and incrementality measurement
- experience working with attribution models
- paid acquisition channels, and advertising platforms such as Google Ads and Meta Ads
Условия:
- Remote opportunity
- 7 Wellness days per year that can be used to deal with household issues, recover, or take time off without sick leave
- Bonuses up to $5000 for recommending successful applicants for positions in the company
- Full payment for professional training, international conferences, and meetings
- Corporate discount for English lessons
- Health benefits
- Up to $1000 gross per year per employee for self-purchased health insurance or doctor's fees if not eligible for Corporate Medical Insurance
- Equipped workplace and necessary equipment in locations with company offices or co-working spaces
- Reimbursement of workplace costs up to $1000 gross once every 3 years in other locations
- Internal gamified gratitude system with bonuses exchangeable for time off, merchandise, team-building activities, and massage certificates
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