Senior Acquisition Manager M/F/D

Department: 84-893 - Subscription - Digital Acquisition Media

Employment Type: Permanent

Location: Germany - Munich

Ready to drive subscriber growth at scale? As Senior Acquisition Manager, DACH, you'll lead the execution of DAZN's acquisition strategy across Deutschland, Österreich und die Schweiz—delivering data-driven campaigns, optimising performance, and partnering across teams to maximise subscriber growth and marketing efficiency. This role is based in München.

What You’ll Be Doing:

• Performance Marketing Operations: Manage the day-to-day operation of DAZN's DACH performance marketing channels together with the central media team. Be go-to-person in market for the Affiliate programme to optimize existing partners and onboard new ones. Ensure that all activities are executed efficiently and working against specified targets.
• Conversion Funnel Optimisation: Collaborate with Product & Technology teams to optimize the DACH subscriber acquisition funnel — from ad click through landing page to sign-up flow. Identify and diagnose funnel drop-off points, develop hypotheses for improvement, and work cross-functionally to implement and test optimization initiatives.
• Sporting Calendar & Event Campaign Activation: Develop and manage a detailed DACH acquisition campaign calendar that aligns marketing activity with key sporting moments and tentpole events across the different DAZN products in DACH markets.
• Data Analysis & Performance Reporting: Develop and maintain comprehensive DACH acquisition performance dashboards to identify drivers of success or underperformance, and translating findings into actions & optimisations. Prepare regular performance reviews for the wider commercial team. Work closely with the Analytics teams to constantly evolve and improve reporting capabilities.
• Forecasting & Budget tracking: Work with Finance teams to ensure accurate budget tracking & financial reporting for customer acquisition. Use historic data & insights to inform regular forecasting and setting of commercial acquisition targets to achieve business success.

What You’ll Bring:

• 3-5 years of progressive experience in digital marketing, performance marketing, acquisition marketing, or growth marketing, with a strong preference for experience within the DACH region.
• Proven track record of planning, executing, and optimising large-scale digital acquisition campaigns that deliver measurable subscriber/customer growth and CPA efficiency.
• Deep hands-on experience managing performance marketing channels at scale.
• Experience working within or alongside the sports media, digital entertainment, OTT/streaming, telecommunications, or consumer subscription sectors in the DACH.
• Understanding of subscription business models, including trial mechanics, conversion funnels, and the relationship between acquisition quality and downstream retention.
• Experience working within a matrixed, international organisation where collaboration across functions and geographies is essential.
• Fluent language skills in English and German.

Benefits:

• Zugang zu DAZN
• 30 Tage Jahresurlaub
• Pensionsbeiträge bis zu 3%
• Eine familienfreundliche Gemeinschaft
• Lern- und Entwicklungsressourcen
• Gelegenheit für mobiles Arbeiten
• Zugang zu unserer internen Speaker-Serie und Veranstaltungen