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- Aufgaben: Lead the development and execution of our CRM strategy to enhance customer engagement and retention.
- Arbeitgeber: Join DAZN, the global leader in sports broadcasting, delivering thrilling live sports experiences.
- Mitarbeitervorteile: Enjoy 30 days of annual leave, performance bonuses, and access to DAZN for you and a friend.
- Warum dieser Job: Be at the forefront of transforming sports media with innovative strategies and a collaborative culture.
- Gewünschte Qualifikationen: 5+ years in CRM with strong analytical skills; proficiency in CRM tools and fluent in German and English.
- Andere Informationen: Work in a family-friendly environment with resources for personal development and mental health support.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Senior CRM Manager
Department: 84-395 – Subscription – Retention
Employment Type: 永久 – 全职
Location: Munich
Reporting To: Fabian Pfefferle
Description
DAZN is the market leading global sports broadcasting company, dedicated to bringing the thrill of live sports to millions of fans across the planet. With a dynamic portfolio of world-class events and content, we pride ourselves on innovation, excellence, and creating unforgettable fan experiences. Join us at the intersection of sports, media, and technology as we continue to transform the future of broadcasting.
We are looking for a Senior CRM Manager to lead the development and execution of our CRM strategy, fostering personalized, data-driven interactions to enhance retention, engagement, and revenues.
Key Responsibilities
- Develop and implement a comprehensive CRM strategy aligned with business goals to optimize customer and subscription KPIs across the customer lifecycle, from Onboarding to Winback.
- Lead the planning and execution of multi-channel CRM campaigns (email, push notifications, in-app messages, in product, etc.) aligned with user needs and brand tone.
- Continuously test, analyse, and optimize campaigns/journeys and general customer behaviour to improve KPIs to drive commercial success
- Analyse CRM performance metrics and translate insights into actionable strategies for improvement.
- Manage CRM tools and platforms, ensuring optimal performance and seamless integration with marketing and analytics systems.
- Assess and implement new technologies to enhance CRM capabilities and efficiency.
- Close collaboration with Product, Engineering, Data, Marketing, Finance, Commercial Partnerships and Content to align CRM initiatives with the wider business
- Act as a key stakeholder in customer projects, providing strategic input and ensuring CRM efforts are integrated across teams.
Skills, Knowledge & Expertise
Experience:
- 5+ years in CRM, retention, engagement and customer development, preferably in a digital-first / subscription environment.
Skills:
- Proficient in CRM tools. (e.g. Salesforce, Optimove, Tableau or Looker or similar software)
- Strong analytical skills with experience in data segmentation, campaign performance, A/B testing and automation workflows.
- Language proficiency: German and English
Soft Skills:
- Strong communication and collaboration abilities, capable of working with diverse and international teams.
- Creative mindset with a focus on delivering exceptional user experiences.
- Strong interest in the streaming service industry as well as high enthusiasm for sport content
Benefits
This role will be based in Munich. Benefits include access to DAZN, 30 days’ annual leave, annual performance-related bonus, pension contributions up to 3%, Ticket Plus flexible voucher card, a family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and developing resources and access to our internal speaker series and events.
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Senior CRM Manager Arbeitgeber: DAZN
Kontaktperson:
DAZN HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Senior CRM Manager
✨Tip Number 1
Familiarize yourself with the latest trends in CRM strategies, especially in the context of digital-first and subscription models. This knowledge will help you demonstrate your expertise during discussions and show that you're aligned with DAZN's innovative approach.
✨Tip Number 2
Network with professionals in the sports broadcasting and streaming industry. Attend relevant events or webinars to connect with potential colleagues and gain insights into the specific challenges and opportunities within this sector.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've led in the past. Highlight your analytical skills by showcasing how you've used data to drive decisions and improve customer engagement.
✨Tip Number 4
Demonstrate your passion for sports and streaming services during your interactions. Share your thoughts on how CRM can enhance fan experiences and retention, showing that you understand the unique aspects of DAZN's audience.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Senior CRM Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior CRM Manager position. Understand the key responsibilities and required skills, especially focusing on CRM strategy development and execution.
Tailor Your CV: Customize your CV to highlight relevant experience in CRM, retention, and customer engagement. Emphasize your proficiency with CRM tools and any specific achievements that align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and streaming services. Discuss how your background and skills make you a perfect fit for the role, and mention specific examples of successful CRM campaigns you've led.
Highlight Analytical Skills: Since the role requires strong analytical skills, be sure to include examples of how you've used data segmentation, A/B testing, and campaign performance analysis in your previous roles to drive results.
Wie du dich auf ein Vorstellungsgespräch bei DAZN vorbereitest
✨Understand the CRM Landscape
Make sure you have a solid grasp of current CRM tools and technologies, especially those mentioned in the job description like Salesforce and Tableau. Be prepared to discuss how you've used these tools in your previous roles to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, come ready with examples of how you've analyzed CRM performance metrics in the past. Discuss specific campaigns where you utilized A/B testing and data segmentation to improve KPIs.
✨Demonstrate Collaboration Experience
This position involves close collaboration with various teams. Share experiences where you've successfully worked with cross-functional teams, highlighting your communication skills and ability to integrate CRM initiatives across departments.
✨Express Your Passion for Sports and Streaming
DAZN is all about sports and media, so convey your enthusiasm for the industry. Share your favorite sports, teams, or streaming experiences, and explain how this passion drives your work in CRM and customer engagement.
