Commercial Strategy Analyst (Marketing & Sales teams)

Requirements

• Early in your career (1-3 years experience) and eager to build operational and analytical skills
• Highly organised and detail-oriented, with experience managing data in Excel or Google Sheets
• Experience with SQL or a data visualisation tool like Looker or Tableau
• A proactive problem-solver who is motivated to improve processes, not just follow them
• A clear communicator, comfortable working with commercial and technical teams
• Fluent in German and English (at least C1)
• (Desirable) Familiarity with a CRM system like HubSpot or Salesforce
• (Desirable) Experience in SME lending
• (Desirable) Experience with lead data management in the German market
• (Desirable) Familiarity using statistical tools like Python or R

What the job involves

• The Acquisition Strategy and Tech team is the integrated growth engine for iwoca in Germany
• We bridge the gap between high-level commercial strategy and the technical systems that power our customer journey
• By combining growth analytics, performance modeling, and full-stack engineering, we own the end-to-end acquisition funnel – from the very first touchpoint to a completed loan application
• Our Core Focus:
• Strategic Growth & Analytics: We serve as the central hub for our Direct Marketing and Sales channels
• We translate complex data into actionable strategies, ensuring our outreach is both scalable and profitably managed
• Technical Infrastructure: We build and maintain the proprietary systems and models that drive our German operations
• This includes optimizing the "User Experience" (UX) to ensure a frictionless onboarding process for small businesses
• Operational Excellence: We connect the dots between data-driven decision-making and real-world commercial impact
• Our mission is to ensure every potential customer receives a clear, relevant, and rapid understanding of how iwoca can fund their business
• We are a fast-moving, cross-functional unit designed to turn strategic hypotheses into measurable results
• Whether it’s refining a marketing model or shipping a new feature in the application journey, we ensure that iwoca’s expansion in the German market is backed by robust tech and a clear commercial North Star
• This role is the analytical and operational backbone of our German Sales and Marketing teams
• You will make a direct impact by using data to help us grow smarter and faster
• It’s a role designed for an analytical person who wants to build a career in fintech strategy and commercial operations, offering a unique blend of hands‑on data work and strategic exposure
• In the first six months, you’ll be mainly focused on CRM and Sales Operations ensuring our HubSpot environment runs smoothly and accurately
• Analyse sales funnel performance, conversion rates, and campaign ROI to identify opportunities that directly drive growth
• Take ownership of the reporting for our Direct Acquisition channels, delivering insights that shape the team's strategic decisions
• Support strategic projects with analysis and process improvements, helping the team launch new initiatives and experiments
• Be the go-to support for maintaining and optimising Sales leads via upload, scoring, attribution, and analysis
• Build and maintain dashboards in HubSpot and Looker to track lead flow, conversion rates, and ROI
• Support weekly and monthly performance reviews with actionable insights
• Work with internal data and analytics teams to ensure accurate data synchronisation between HubSpot, Looker, and backend systems
• Ensure data integrity for attribution, source tracking, and campaign reporting
• Become the team's HubSpot CRM expert, using automation to make the Sales team more effective
• Design and run small experiments (A/B tests) on outreach cadences and email templates to improve conversion rates