Principal Salesforce Marketing Cloud Solution Architect (m/w/d)

Job Description:

About Merkle

We Dream. We Do. We Deliver.

At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next greatapp, running CRM at scale for global brands, delivering technology architectures that support millions ofusers, or providing world-class data, identity, and insights solutions, it’s all in the name of craftingexperiences that set brands apart from the competition. Backed by dentsu\’s legacy of innovation andcreativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, andconnect meaningfully with their audiences.We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digitaltransformation and commerce, experience design, engineering and technology integration, digitalmarketing, data science, CRM and loyalty, and customer data management.

We are looking for a Principal Salesforce Marketing Cloud Solution Architect to join our team as soon as possible.

Main role responsibilities:

• Analyze customer requirements and develop detailed solution architectures for Salesforce, Braze, and other relevant marketing automation platforms
• Design detailed custom solutions for SFMCE + SFMC Next, including Journey Builder, Flows, Automation Studio, Email Studio, Mobile Studio, Advertising, Web Studio, Audience Builder, etc.
• Integrate CRM, e-commerce, web analytics, and other systems to ensure a seamless customer experience
• Ensure data privacy compliance and adherence to best practices for email and mobile marketing
• Advise internal and external stakeholders on the selection and use of marketing technologies
• Create technical documentation, guides, and training materials for the use of marketing automation platforms
• Collaborate closely with project managers, marketing, and IT teams to successfully complete projects on time

You may be a match for this role if you have the following:

• Degree in Computer Science, Business Informatics, or a related field
• At least 5 years of professional experience in planning and implementing solutions on the Salesforce Marketing Cloud platform
• Certification as a Salesforce Marketing Cloud Consultant and Developer
• In-depth knowledge of working with APIs, AMPscript, SQL, SSJS, HTML, CSS, and JavaScript
• Experience integrating CRM, e-commerce, and web analytics systems
• Understanding of data-driven marketing strategies, data protection regulations, and current trends in digital marketing
• Excellent communication and presentation skills in English (for Serbia and Czech Republic), and German (for German locations)
• Analytical, solution-oriented mindset and the ability to tackle complex technical challenges

Why choose Merkle?

• Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customerexperience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we’vebeen innovating to meet the changing needs of our clients.
• Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of localmarkets to deliver personalized, effective solutions.
• Collaborative Culture: At Merkle, your ideas and contributions truly matter. You’ll join a team that fostersinnovation, collaboration, and creative problem-solving. Together, we work on impactful internationalprojects, making meaningful connections every step of the way.

What’s in it for you?

• Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleaguesacross 145 countries to drive innovation on a global scale.
• Flexibility & Balance: Enjoy hybrid work models, adaptable hours, and home office options.
• Inclusive & Supportive Culture: We celebrate diversity and foster a respectful workplace where everyteam member’s unique perspective is valued, and everyone is welcome.
• Well-balanced reward package: We offer competitive salaries, volunteer days, wellness days, modernoffices, and a multi-cultural environment that fosters creativity and innovation.
• Innovation-Driven Work: Contribute to projects that are reshaping industries and driving transformationwith next-generation technologies and strategies.
• Purpose-Driven Culture: Be part of an organization that fosters sustainable growth for brands, people,and society—where every contribution makes a meaningful impact.
• Growth Opportunities: Expand your skills through training, mentorship, and data-driven projects thatreshape customer experience and business outcomes. Explore opportunities in the whole dentsunetwork to expand your reach.

*many more attractive benefits are waiting for you, for more details regarding additional benefits, pleaseask your recruiter.

Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us intransforming the future together.

At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: \“To be at the forefront ofpeople-centered transformations that shape society.\“
We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless ofgender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age,physical or mental ability. By embracing diverse perspectives, we create meaningful change andsustainable growth for our people, clients, and society. Our hiring decisions are guided by qualificationsand role-specific requirements, ensuring a workplace free from discrimination and harassment.

#LI-MERKLE

Location:

München

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent #J-18808-Ljbffr