Senior SEO Consultant

Overview

Zürich, hybrid

This role is part of our Digital Marketing team , based in Zürich and Berlin. Together, we focus on delivering cutting-edge solutions for some of the world’s leading brands, such as Meta, TikTok, eBay, Netflix, Logitech, Philips, and more, while fostering an environment of global collaboration and innovation.

JOB PURPOSE

Our SEO team helps clients strengthen their online presence and achieve sustainable growth through organic search and Generative Engine Optimization (GEO). As an Senior SEO Consultant, you’ll be a strategic partner – understanding client needs, constructively challenging goals, assessing feasibility, and providing actionable solutions.

This role requires solid SEO expertise, strategic planning skills, and a results-oriented mindset. The ideal candidate can manage and optimize SEO strategies end-to-end while collaborating effectively across teams. You are analytical and critical, yet creative and curious – with the ability to translate complex insights into clear recommendations that drive measurable impact. While prior experience with GEO (Generative Engine Optimization) is not required, you should be eager to learn and develop expertise in this emerging field.

Responsibilities

• Develop and implement effective SEO/GEO strategies that align with client objectives and target audiences.
• Independently manage and advise medium to large client projects
• Conduct SEO/GEO audits, strategy concepts, and analyses (e.g. keyword/prompt research, technical checks, content checks, backlink audits).
• Monitor and analyze performance, prepare clear reports, and provide actionable recommendations to clients.
• Guide and delegate tasks to junior team members and trainees, ensuring quality assurance and supporting their development.
• Collaborate across teams and stakeholders, ensuring SEO/GEO initiatives are integrated into broader digital strategies.
• Stay up to date with SEO trends and innovations (including AI-driven search and Generative Engine Optimization) and adapt client strategies accordingly.
• Contribute to knowledge sharing by supporting internal trainings, workshops, or client education sessions.
• Ensure efficient project delivery within defined budgets and timelines.

WHAT WE ARE LOOKING FOR

• Fluency in German and English, both spoken and written (French is a plus).
• At least 5 years of professional experience as an in-house SEO or in an SEO agency.
• Expert knowledge in various SEO disciplines, especially technical SEO.
• Strong analytical skills, with the ability to interpret data and turn insights into impactful recommendations.
• Excellent communication and presentation skills, capable of translating complex SEO concepts into clear, actionable advice for clients and stakeholders.
• Ability to manage projects independently, while also collaborating effectively in a fast-paced, deadline-driven environment.
• Confidence in common SEO tools, MS Office (Excel, PowerPoint, Word), and basic knowledge of HTML/CSS.
• Curiosity and willingness to stay ahead of industry trends, including AI-driven search and emerging practices like GEO (Generative Engine Optimization).
• A proactive, critical, and creative mindset — with a drive to deliver measurable results.

WE OFFER

• An excellent salary based on experience and equal pay policies;
• Hybrid working: you have the choice to work from our office or remotely, and we have core working hours where you can choose your start and finish times to suit you;
• Above-average social performance, mental health support;
• 25 days paid holiday with the opportunity to take unpaid leave;
• We celebrate project and team successes together. But we also like to have a cool drink together spontaneously.
• You can choose from the spacious and barrier-free location in Zurich; in Bern you can expect a small but nice and fully equipped office where you can hit the keys in peace
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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