CRM Campaign Manager

_This is a fixed term contract through until 31st December 2026 initially with strong likelihood of extension._

_Internally this role will be titled Campaign Manager._

This role is part of our e Bay Inhouse team, where you will be employed by DEPT® but embedded within e Bay.

JOB PURPOSE

We are looking for a hybrid AI-Enabled Campaign Manager who combines strategic campaign ownership with hands‑on execution, operational excellence, and a strong interest in AI‑driven marketing innovation.

This role sits at the intersection of campaign strategy, CRM execution, marketing technology, data, and creative production.

You will lead and execute customer‑facing campaigns across e Bay’s owned channels (email, push, onsite, in‑app, landing pages), while leveraging AI tools and creative capabilities to scale personalization, improve efficiency, and drive performance.

You are both a campaign owner and an operator: comfortable managing timelines and stakeholders, while also building, QA‑ing, and optimizing campaigns yourself.

You bring a test‑and‑learn mindset, curiosity for AI, and the ability to turn insights into impactful customer experiences.

WHAT YOU’LL DO

• Own CRM Campaigns End-to-End
• Lead campaigns from briefing through to launch, optimisation, and reporting
• Build and execute campaigns across email, push, onsite, and in‑app channels
• Deliver personalised, customer‑first experiences aligned to e Bays' priorities
• Manage timelines, stakeholders, approvals, and delivery across global teams
• Ensure flawless execution through QA, troubleshooting, targeting accuracy, and optimisation
• Use AI tools to improve campaign creation, personalisation, and testing
• Experiment with AI‑generated copy, subject lines, creative concepts, and workflows
• Support AI prompt development and scalable marketing automation
• Improve workflows and operational efficiency through AI‑driven ways of working
• Bring a test‑and‑learn mindset to experimentation and optimisation
• Ensure responsible AI usage and quality control
• Brief, review, and optimise CRM creative assets
• Adapt visuals across channels
• Run A/B tests and turn insights into measurable improvements
• Help improve engagement, efficiency, and marketing KPIs

WHAT YOU BRING

• 3+ years in CRM, campaign management, or marketing operations
• Hands‑on experience with owned channels (email, push, onsite, in‑app)
• Strong project management and organisational skills with attention to detail
• Experience in e‑commerce, marketplaces, or digital marketing environments
• Ability to operate in a fast‑paced, matrixed, global environment
• Strong analytical mindset with experience in campaign QA, execution, and troubleshooting
• Advanced Excel skills and familiarity with marketing tools (e. g. Jira, Monday, Slack)
• Understanding of segmentation, targeting, and campaign logic
• Strong interest in AI applications in marketing
• Ability to translate marketing needs into effective AI prompts and workflows
• Strong eye for visual quality, branding, and detail
• Strong collaborator with the ability to work across teams, functions and locations
• Proactive, curious, and comfortable with continuous change and innovation
• C2+ language skills in both German and English
• WE OFFER
• Flexible hybrid working policy (2 days at the office, depending on location);
• Company pension scheme.
• Lease bike options / Job Rad and 25% subsidy for the Deutschlandticket.
• Stay happy and healthy with a contribution to your health through the Open Up platform.
• €30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport.
• Future Bens - Exclusive access to sustainable, healthy products at attractive deals.
• Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients.

Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries.

And we celebrate all of our successes together!

• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster.

Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing.

Our culture runs on three values: better together, relentlessly curious, and get sh*t done.

It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive.

We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications?

Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do.

We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion?

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