Overview
We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels. The Website Growth Manager will own the end-to-end website and conversion layer , ensuring that:
- High-intent demand is properly captured and converted
- The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions
- Digital experiences are continuously optimized to drive pipeline and revenue
This role goes beyond website management — it is a conversion engineering role at the core of our growth system.
This is a hybrid role based out of our Munich or Berlin hub .
1. Own Website as a Revenue Conversion Engine
- Own the performance of the website across:
- Direct and organic channels (core pipeline source)
- Continuously optimize:
- Conversion rates
- Ensure the website is:
- Fast, scalable, and technically sound
- Structured for conversion, not just information
2. Build & Optimize SMB PLG Conversion Flows
- Own the website layer of the PLG motion for small SMBs
- Partner with Product Marketing and Product to:
- Define value proposition and conversion flows
- Optimize:
- Self-serve onboarding entry points
- Continuously improve:
- Signup conversion rates
- Activation rates
3. Enable ABM & Mid-Market / Enterprise Conversion
- Build and manage advanced website experiences for ABM :
- Personalized landing pages
- Account-specific experiences
- Dynamic content based on:
- Campaign
- Support Demand Gen and Sales in:
- Campaign-specific conversion flows
- Ensure the website supports higher-complexity buying journeys
4. Drive End-to-End Conversion Optimization (CRO)
- Own CRO strategy and execution across:
- Landing pages
- Core website pages
- Forms and conversion paths
- Run structured experiments:
- A/B testing
- UX/UI changes
- Funnel optimizations
- Work closely with:
- Digital Lead (traffic + campaigns)
- PMM (messaging)
- Brand (creative)
5. Own Website Infrastructure & Technical Execution
- Manage and improve:
- Integrations with CRM and marketing tools
- Tracking and event instrumentation
- Ensure:
- Reliable tracking across the funnel
- Scalability for campaigns and experiments
6. Partner with GTM Ops on Data & Funnel Visibility
- Ensure accurate tracking of:
- Conversion rates across stages
- User journeys and behavior
- Help identify:
- Drop-off points
- High-intent signals
7. Support Global Demand Gen Execution
- Enable regional Demand Gen teams with:
- Conversion flows
- Ensure:
- Consistency across regions
- Ability to move fast on campaigns
What You Bring
- 4–7+ years in growth, web, or CRO-focused roles in B2B SaaS
- Strong hands-on experience with:
- Website management (CMS tools)
- Conversion rate optimization
- A/B testing frameworks
- Experience working with:
- Marketing automation / CRM systems
What Success Looks Like within 6–12 months
- Measurable improvement in:
- Website conversion rates
- SMB self-serve conversion
- Fully optimized, scalable PLG entry flows
- High-performing ABM landing experiences
- Clear visibility into website-driven pipeline
- Continuous experimentation and measurable gains
- Attractive OTE: Competitive base plus uncapped variable, and meaningful stock options.
- Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
- Team “Bursts”: Opportunities to collaborate with your team in person.
- Home office support: Financial contribution to set up a comfortable, productive home office.
- Learning & development: Annual budget for coaching, certifications, and conferences.
