You will help shape and commercialize media and partnership products across the entire customer journey. You support the development of strategic partnerships, advertising products and brand collaborations while working closely with internal stakeholders and external partners. - Support the continuous development of existing products and partnerships along the customer journey. - Assist in the strategic development and optimization of media sales products and brand partnerships. - Support the commercialization of advertising inventory and the implementation of partner campaigns. - Coordinate media campaigns and brand collaborations with different stakeholders. - Create and maintain digital content in cooperation with relevant teams. - Act as an interface between internal teams, agencies, and service providers. - Monitor and analyze KPIs and derive optimization recommendations. - Conduct market research, competitor analyses, and benchmarking. - Support operational account management tasks. - Help maintain and further develop team dashboards and reporting structures. Ihr Profil: - Enrolled student in Business Administration, Marketing, Media Management, Economics or a related field. - Fluent English skills. - Strong analytical mindset and affinity for numbers and digital products. - Interest in partnerships, media sales, digital marketing or e-commerce. - Structured and reliable way of working.
Working Student – Media Partnerships (all genders) Arbeitgeber: Deutsche Lufthansa AG
Die Lufthansa Group ist ein hervorragender Arbeitgeber, der Praktikanten im Bereich Brand Strategy die Möglichkeit bietet, in einem dynamischen und internationalen Umfeld zu arbeiten. Mit einem starken Fokus auf Mitarbeiterentwicklung und einer offenen Unternehmenskultur fördert das Unternehmen kreatives Denken und innovative Ansätze. Zudem profitieren Praktikanten von einem attraktiven Vergütungspaket und der Chance, wertvolle Erfahrungen in der Marketingbranche zu sammeln, während sie in der pulsierenden Stadt Frankfurt am Main leben.
