The main application of the marketing process at REWE group is customer t group targeted communication. Which mean commercials / recommendations / ,,.
The process consist of 3 rough areas:
- Data collection ( covered by analect )
- Data aggregation on the technical level, sql statements to group prepare, present data => from a common data source (they are using a SaaS product here so only SQL knowledge is required)
- Analytical understating of what (targeted communication means in business context), splitting into groups, statistically argue about A/B testing campaign setups / enough understanding of business domain of the rewe group + marketing.
THE ROLE IS A FREELANCER WHICH IS 30% of 2 and 70% of 3 AND MUST SPEAK GERMAN
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