Head of On Trade Switzerland

Job Description: Location: Switzerland Language Requirements: fluent German and English, French is a plus Diageo is a world-class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, along with 20 of the world’s top 100 spirit brands. Top Accountabilities Team Leadership: Lead a team of 7 to 10 Sales Representatives and Brand Ambassadors, managing their performance and the growth of the channel. Set up the team for success supported by coaching, individual development plans, teamwork, and trustworthy relations. Set high-quality standards for the team to represent our brands to consumers and ensure that our customers are adopting the highest standards. Sales Skills and Customer Acquisition: Support negotiating contracts and implementing the best execution with our gastronomy partners to ensure brilliant execution for our luxury portfolio. Responsible for the commercial outcome of our customer universe, which includes Restaurants, Bars, clubs, and some whisky specialists stores. Support your team to engage with high-profile customers within a niche market to ensure we create brand awareness. Brand Advocacy: Lead the individual target setting for the Diageo advocacy, content creation, distribution, activation, promotion, and innovation agenda, with a strong focus on the Luxury portfolio in the leading outlet universe. Ensure our brands are available and have the perfect visibility in back bars, menus, and on shelf. Develop content creation strategy plans in collaboration with the brand ambassadors ensuring great social media visibility. Hold your team accountable to tell the heritage and history of the portfolio. Commercial Effectiveness: Develop analytics/tools to continually identify target outlets by opportunities, e.g. Execution standard gaps, over/underperformance, segmentation, activity suitability, etc. Ensure that your team’s work and all initiatives are tracked in our CRM tool. Collaborate with business effectiveness to ensure all necessary systems and reports for performance tracking are in place. Ideal Experiences / Qualifications / Capabilities: 5 years + of experience in sales within the luxury FMCG world. Ability to develop and motivate individuals into a successful team that can present themselves and our products in a way that reflects the luxury brand’s image and values. Good understanding of P&L. Great understanding of the mixology scene, a passion for spirits, and the capacity to deliver strong execution through your team. Excellent communication and interpersonal skills to develop relationships with internal and external partners. Affinity for luxury goods and a good understanding of luxury brands and the consumers. Our Offer: A fantastic company culture that puts employees and their development first A competitive salary with bonus and many benefits A great parental leave policy …and of course, THE best colleagues! Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Don’t let anything stop you from applying! Worker Type: Regular Primary Location: Lausanne Job Posting Start Date: 2024-11-14 #J-18808-Ljbffr