Senior Brand Manager Rum

Job Description :Location: HamburgContract terms: PermanentAbout usDiageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – celebrating life, every day, everywhere – plays an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.At Diageo, character is everything. So, if you share our sense of adventure, you’ll have the chance to learn a huge range of skills and fields and build an exceptional career with us.About the roleDiageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand. As a member of this team you will be the guardian of our the brands within this category and work to shape their future.To reflect our desire to be agile and also ensure our talent can be developed across the most important projects, this role sits within the Rum brand category team but is not purely aligned to one single brand within in.You will drive and project manage the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive;Recruitment/Re-recruitment – both from a customer and consumer perspectiveScale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOPFame – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectivesPhysical Availability – the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchaseYour key responsibilitiesDrive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insightLead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment functionShape the brand to thrive in a digital environment, develop long term digital strategy & social media plansOwn the shadow P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating planUnderstand and manage pricing & promo strategy, margin mix and volume driversTranslates strategies into brilliantly driven plans that consistently beat the competition and gain shareWin through ExecutionSets and pursues direction without guidance and takes a wide view of their accountabilitiesHigh energy and ambition to achieve successful outcomes and high standardsBalances analysis and execution and adjusts thinking in the face of new informationActively spots opportunities or issues and identifies which are urgent and importantGenerates a range of workable solutions, decides what should be done and takes actionShape the FutureSees the big picture and possibility from multiple angles and through a creative lensFrames issues in a way that creates clarity and incorporates others\‘ best thinkingAccurately digests large amounts of information and breaks down complex problems thoroughlyChallenges themselves and others to take on new or unfamiliar tasks and ways of workingInspire through PurposeFinds broader meaning in their work and aspires to make a significant differenceReads their environment and understands how culture and context influences people\’s perspectivesIs actively aware of the impact they have on others and tunes in to the needs of individuals around themCommunicates in a compelling, persuasive and impactful wayDraws on a variety of influencing styles to engage different audiencesInvest in TalentDisplays confidence in their ability to meet challenges and succeedMaintains belief and optimism and bounces back quickly from setbacks or failuresDemonstrates a realistic and thoughtful awareness of their own capabilitiesProactively seeks feedback and development for growth and takes actionAbout you6+ years of relevant marketing experienceExisting capability to build genuine relationships built on mutual trust & respectSuccessful management of senior partners, resulting in strong and positive outcomesHolistic abilities across various marketing growth drivers as well as a track record of delivering transformational business resultsComfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environmentA history of working across media, digital, experiential, PR, cultureDemonstrated brilliant execution to high standards across various pillars of brand buildingDeep personal accountability for great performanceStrong commercial and numerical acumen with attention to detailExperience working across multiple countries/geographiesProficiency in English & GermanOur offerAn inclusive company culture that puts employees and their development firstA competitive salary with bonus and many benefits that suit your lifestyleAn industry leading parental leave policy…and of course, THE best colleagues!Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.Don’t let anything stop you from applying!Worker Type :RegularPrimary Location:HamburgAdditional Locations :Job Posting Start Date :2025-08-08 #J-18808-Ljbffr