About the Role The Brand Activations Manager supports the execution of Dickies’ brand strategy across Europe, with a strong focus on activations, collaborations, PR, social media and community engagement. The role is responsible for bringing the brand to life through meaningful experiences, cultural initiatives and partnerships that strengthen visibility, relevance and consumer connection across key markets.
Key Responsibilities
Activations:
Lead the planning and execution of the brand’s activations, events and community initiatives across Europe
PR & talent management:
Build and manage relationships with talents, creators, influencers, artists and PR partners. Develop seeding and gifting initiatives that strengthen brand visibility and community engagement.
Collaborations:
Support collaboration projects from concept to launch.
Social media:
Support the planning and execution of the social media strategy, ensuring activations, collaborations and partnerships are amplified consistently across channels.
Market & cultural insights:
Monitor cultural trends, emerging communities and consumer behaviors to identify opportunities for brand engagement.
Cross-functional collaboration:
Partner closely with Marketing, Creative, PR, Digital and Sales teams to ensure activations and partnerships are integrated within broader brand and commercial initiatives.
Brand development:
Contribute to B2B & B2C seasonal marketing plans, campaign activations and long-term brand-building initiatives across EMEA.
Profile
Previous experience in brand marketing, brand activations, PR, partnerships, cultural marketing or related disciplines.
Strong understanding of fashion, workwear, streetwear, culture, music, art and contemporary communities.
Well-connected within creative, cultural or lifestyle ecosystems, with a natural ability to build relationships and identify opportunities.
Entrepreneurial mindset with the ability to transform ideas into impactful initiatives.
Strong project management skills and ability to manage multiple projects simultaneously in a fast-paced environment.
Location:
Mendrisio
Department:
Marketing
Reporting line:
Direct report to Head of Marketing EMEA Dickies
Scope:
Europe
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Key Responsibilities
Activations:
Lead the planning and execution of the brand’s activations, events and community initiatives across Europe
PR & talent management:
Build and manage relationships with talents, creators, influencers, artists and PR partners. Develop seeding and gifting initiatives that strengthen brand visibility and community engagement.
Collaborations:
Support collaboration projects from concept to launch.
Social media:
Support the planning and execution of the social media strategy, ensuring activations, collaborations and partnerships are amplified consistently across channels.
Market & cultural insights:
Monitor cultural trends, emerging communities and consumer behaviors to identify opportunities for brand engagement.
Cross-functional collaboration:
Partner closely with Marketing, Creative, PR, Digital and Sales teams to ensure activations and partnerships are integrated within broader brand and commercial initiatives.
Brand development:
Contribute to B2B & B2C seasonal marketing plans, campaign activations and long-term brand-building initiatives across EMEA.
Profile
Previous experience in brand marketing, brand activations, PR, partnerships, cultural marketing or related disciplines.
Strong understanding of fashion, workwear, streetwear, culture, music, art and contemporary communities.
Well-connected within creative, cultural or lifestyle ecosystems, with a natural ability to build relationships and identify opportunities.
Entrepreneurial mindset with the ability to transform ideas into impactful initiatives.
Strong project management skills and ability to manage multiple projects simultaneously in a fast-paced environment.
Location:
Mendrisio
Department:
Marketing
Reporting line:
Direct report to Head of Marketing EMEA Dickies
Scope:
Europe
#J-18808-Ljbffr
