Customer Marketing Manager in Mendrisio

Customer Journey & Digital Experience Manager

Location: Mendrisio

Department: Marketing

Reporting line: Direct report to Head of Marketing & Communication

Works closely with: E-commerce/DTC, Brand, Content, CRM, Paid Media, Merchandising and IT/Development

Scope: Dickies EMEA.

About SPORTLUX

Founded in 2024, SPORTLUX is a multi-brand platform operating iconic streetwear and lifestyle brands. Headquartered in Dubai, with operational hubs in Mendrisio, London and New York, and a design hub in Milan, SPORTLUX runs brands end-to-end across strategy, design, go-to-market, wholesale and DTC.

About the Role

The Customer Journey & Digital Experience Manager is responsible for ensuring that the brand experience is translated consistently and effectively across all digital consumer touchpoints, with a particular focus on the e-commerce journey.

Sitting within the Marketing team, this role connects brand, content and business, ensuring that campaigns and marketing initiatives are not only visually and creatively strong, but also translated into intuitive digital experiences that drive engagement, traffic and conversion.

The role owns the customer experience from the moment a consumer lands on our digital platforms through product discovery, consideration and purchase, continuously identifying opportunities to improve how consumers interact with the brand online.

Key Responsibilities

Customer Journey & UX

• Map and continuously optimize the end-to-end digital customer journey.
• Identify friction points and opportunities to improve navigation, product discovery, engagement and conversion.
• Define UX recommendations for homepage, PLPs, PDPs, landing pages and campaign experiences.
• Ensure mobile-first thinking across all digital touchpoints.
• Work with E-commerce and technical teams to translate UX needs into actionable improvements.

Digital Brand Experience

• Ensure the brand identity and creative direction are consistently translated across the website.
• Own the visual customer experience across homepage, campaign pages, category pages and other key digital touchpoints.
• Translate Marketing campaigns into compelling digital experiences rather than simply uploading campaign assets.
• Define how storytelling, content and product should work together throughout the consumer journey.

Campaign & Content Activation

• Work closely with the Brand and Content teams to define how campaigns come to life digitally.
• Build digital journeys around key launches, collaborations, product stories and commercial moments.
• Define content requirements and formats needed for different stages of the customer journey.
• Ensure digital content supports both brand storytelling and commercial objectives.

Conversion & Performance

• Work closely with DTC/E-commerce and Paid Media teams to understand consumer behaviour and performance.
• Use data such as traffic, engagement, conversion rate, bounce rate and customer behaviour to identify opportunities.
• Develop and test improvements to layouts, content hierarchy, navigation and landing pages.
• Support A/B testing and continuous optimization of the digital experience.

Cross-functional Collaboration

• Act as the bridge between Marketing, E-commerce/DTC and technical teams.
• Work with Merchandising to ensure product priorities are reflected within the digital experience.
• Collaborate with CRM and Paid Media to create consistent journeys from acquisition through to conversion.
• Ensure that campaign objectives and business priorities are translated into a clear customer journey.

What Success Looks Like

A digital experience where brand and business work together: consumers understand the brand, discover products naturally, engage with our content and can move easily from inspiration to purchase.

Success would ultimately be measured through improvements in consumer engagement, product discovery, conversion and the overall quality and consistency of the brand experience across digital touchpoints.

Profile

• 3-5 years of experience in Digital Experience, E-commerce, UX or Digital Brand Management roles.
• Strong understanding of the end-to-end e-commerce customer journey, from landing to conversion.
• Experience managing or collaborating on Shopify-based e-commerce environments.
• Working knowledge of analytics and testing tools (GA4 or equivalent), A/B testing and conversion optimization.
• Strong visual sensibility and the ability to translate brand and creative direction into digital layouts.
• Comfortable working between Marketing, E-commerce and technical teams, translating needs in both directions.
• Previous experience within fashion, lifestyle, sportswear, streetwear, consumer brands or culturally relevant consumer businesses.

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