Reporting line: Direct report to Digital Marketing Manager
Scope: Dickies EMEA
About SPORTLUX
Founded in 2024, SPORTLUX is a multi-brand platform operating iconic streetwear and lifestyle brands. Headquartered in Dubai, with operational hubs in Mendrisio, London and New York, and a design hub in Milan, SPORTLUX runs brands end-to-end across strategy, design, go-to-market, wholesale and DTC.
About the Role
The CRM Specialist is responsible for planning, building and executing Dickies Europe's CRM and email marketing activity, with a primary focus on Klaviyo and the newsletter programme. The role grows and engages the customer base, driving traffic, conversion and long-term loyalty.
Working cross-functionally with Digital Marketing, E-commerce, Branding and external partners, this role will bring both commercial moments and brand stories, such as product drops, collaborations and events, into every customer communication.
Key Responsibilities
- Newsletter & Campaign Management
- Plan and manage the newsletter calendar in line with product launches, campaigns, collaborations and events.
- Build, test and send email campaigns in Klaviyo, from briefing copy and visuals to final deployment.
- Balance commercial and brand content to keep communications engaging and less transactional.
- Manage and optimise automated flows, including welcome, abandoned cart, browse abandonment, post-purchase and win-back.
- Ensure a robust Klaviyo-Shopify integration and accurate customer data.
- Monitor deliverability and list health, in line with GDPR and consent requirements.
- Build customer segments by market, behaviour, purchase history and engagement.
- Personalise content by country and language across European markets.
- Run A/B tests on subject lines, content and timing to improve results.
- Database Growth & Retention
- Grow the subscriber base through sign-up forms, on-site tools, events and collaborations.
- Drive repeat purchase and customer lifetime value through lifecycle communications.
- Support loyalty initiatives and explore additional channels such as SMS.
- Reporting & Performance
- Track open, click, conversion and revenue metrics for every campaign and flow.
- Produce regular reporting with actionable insights and recommendations.
Profile
- 2-4 years of experience in CRM, email marketing or lifecycle marketing, ideally within e-commerce.
- Strong hands‑on knowledge of Klaviyo, including campaigns, flows, segmentation and its integration with Shopify.
- Familiarity with customer segmentation, lifecycle marketing, automation and A/B testing.
- Good sense for copy and design; knowledge of GDPR requirements; basic HTML is a plus.
- Previous experience within fashion, lifestyle, sportswear, streetwear, consumer brands or culturally relevant consumer businesses.
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Customer Relationship Management Specialist in Mendrisio Arbeitgeber: Dickies®
Dickies® bietet eine dynamische Arbeitsumgebung in Mendrisio, Schweiz, die Kreativität und Zusammenarbeit fördert. Als Arbeitgeber legen wir großen Wert auf die persönliche und berufliche Weiterentwicklung unserer Mitarbeiter und bieten zahlreiche Möglichkeiten zur Weiterbildung sowie ein unterstützendes Team, das Innovationen schätzt. Unsere Unternehmenskultur ist geprägt von Vielfalt und Engagement für die Gemeinschaft, was diese Position nicht nur zu einem Job, sondern zu einer bedeutungsvollen Karriere macht.
