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- Aufgaben: Analyze web performance and SEO data to optimize client strategies.
- Arbeitgeber: Join a dynamic agency focused on digital marketing and analytics.
- Mitarbeitervorteile: Enjoy competitive salary, flexible work options, and collaboration with top-tier clients.
- Warum dieser Job: Be part of a skilled team and make impactful data-driven decisions.
- Gewünschte Qualifikationen: 3+ years in BI or data analytics with strong skills in BI tools and web data.
- Andere Informationen: Remote/hybrid work options available; stay updated on industry trends.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Your mission
About the Role
We are looking for a data-driven BI Analyst with a strong focus on Web and SEO Data to join our agency team. In this role, you will analyze website performance, search engine rankings, and digital marketing data for multiple clients across various industries. You will collaborate with internal marketing, product and technical teams to optimize client digital strategies based on data-driven recommendations.
Key Responsibilities
- Develop and maintain interactive reports and dashboards using Power BI, Tableau, Looker Studio and other BI tools to visualize key client metrics.
- Analyze web analytics and SEO data from sources such as Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs and other relevant tools for multiple client accounts.
- Provide on-demand analysis on organic search performance, keyword rankings and competitor analysis to guide SEO strategies.
- Monitor website traffic, user behavior and SEO performance to identify trends, opportunities, and areas for improvement for our clients.
- Work with structured data formats (JSON, XML) and APIs to extract, process, and visualize data.
- Collaborate with marketing, content and development teams to align insights with client business goals.
- Ensure data accuracy and integrity in all client reports and analyses.
- Stay updated on industry trends and best practices in web analytics, SEO, and BI tools to improve client services.
Your profile
Required Qualifications
- 3+ years of experience in business intelligence, data analytics or a related field, with a focus on web, marketing and/or SEO data (e.g. Google Search Console).
- Strong hands-on experience with BI visualization tools: Tableau, Power BI and Looker Studio.
- Understanding of how web analytics and organic search data are collected, structured and interpreted.
- Proficiency in DAX and Power Query M for data processing and automation.
- Experience with web APIs for data extraction and automation.
- Proficiency in Excel and Google Sheets, including advanced formulas, pivot tables, data processing and automation.
- Strong problem-solving and analytical skills, with the ability to translate data into actionable insights for your clients.
- Experience working with digital marketing & data engineering teams.
Preferred Qualifications (Big Plus)
- Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, Sitebulb and similar platforms is a plus.
- Knowledge of cloud-based data platforms such as Google BigQuery, AWS, or Snowflake.
- Familiarity with data engineering concepts and ETL processes.
- Knowledge of SQL, Python.
- Understanding of Technical SEO (TechSEO), including Core Web Vitals (CWV) and Chrome User Experience Report (CrUX).
- Experience with LLMs (Large Language Models) for analytics and automation.
Why us?
What We Offer
- Competitive salary and benefits.
- Opportunity to work with a skilled team in SEO, analytics, and business intelligence.
- Work with top-tier clients across multiple industries.
- A flexible work environment (remote/hybrid options available).
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Business Intelligence Analyst (m/f/d) Arbeitgeber: Digital Loop
Kontaktperson:
Digital Loop HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Business Intelligence Analyst (m/f/d)
✨Tip Number 1
Familiarize yourself with the specific BI tools mentioned in the job description, like Power BI, Tableau, and Looker Studio. Consider creating sample dashboards or reports to showcase your skills during the interview.
✨Tip Number 2
Stay updated on the latest trends in web analytics and SEO. Follow industry blogs, attend webinars, or join relevant online communities to discuss best practices and insights that you can bring to the role.
✨Tip Number 3
Prepare to discuss your experience with data extraction and automation using web APIs. Be ready to share specific examples of how you've used these skills to improve client outcomes in previous roles.
✨Tip Number 4
Highlight your problem-solving abilities by preparing case studies or scenarios where you translated complex data into actionable insights. This will demonstrate your analytical skills and your value to potential clients.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Business Intelligence Analyst (m/f/d)
Tipps für deine Bewerbung 🫡
Tailor Your CV: Make sure your CV highlights your experience in business intelligence and data analytics, especially focusing on web and SEO data. Include specific tools you've used like Power BI, Tableau, and Google Analytics.
Craft a Strong Cover Letter: In your cover letter, emphasize your analytical skills and how you've successfully translated data into actionable insights for clients. Mention any relevant projects or experiences that align with the job description.
Showcase Relevant Skills: Clearly list your proficiency in DAX, Power Query M, and any experience with web APIs. Highlight your familiarity with SEO tools and cloud-based data platforms, as these are key to the role.
Prepare for Technical Questions: Be ready to discuss your experience with data visualization and analysis during interviews. Prepare examples of how you've used data to drive decisions and improve client strategies.
Wie du dich auf ein Vorstellungsgespräch bei Digital Loop vorbereitest
✨Showcase Your Data Skills
Be prepared to discuss your experience with BI tools like Power BI, Tableau, and Looker Studio. Highlight specific projects where you developed interactive reports or dashboards, and be ready to explain the impact of your work on client outcomes.
✨Demonstrate SEO Knowledge
Since the role focuses on web and SEO data, familiarize yourself with tools like Google Analytics, SEMrush, and Ahrefs. Be ready to discuss how you've used these tools to analyze website performance and inform SEO strategies.
✨Prepare for Technical Questions
Expect questions about data processing and automation, especially regarding DAX and Power Query M. Brush up on your understanding of structured data formats and APIs, as well as any relevant programming languages like SQL or Python.
✨Align Insights with Business Goals
Think about how your analytical insights can drive business decisions. Prepare examples of how you've collaborated with marketing or development teams to align data findings with client objectives, showcasing your ability to translate data into actionable strategies.
