Overview
In this role you drive regional pipeline and bookings in the DACH markets by partnering with Sales, engaging target accounts, and executing data-driven field programs. You will design ABM motions, oversee late-funnel activity, and coordinate with central Demand Generation to accelerate opportunities. Your work blends hands-on execution with strategic stakeholder engagement to convert pipeline into revenue. This is a hybrid, Munich-based role focused on measurable impact within a fast-moving GRC SaaS environment. You’ll join a collaborative team shaping regional marketing for Diligent’s growth and market leadership.
Leistungen / Benefits
- flexible work environment
- global days of service
- comprehensive health benefits
- meeting-free days
- generous time off policy
- wellness programs
Verantwortungsbereiche
- Own regional opportunity progression and bookings targets with DACH Sales leadership
- Design and run ABX programs for top target accounts across outreach, content, and events
- Create and push programs to re-engage stalled deals and advance late-funnel stages
- Collaborate with Sales and SDR/BDR on account-level plays to convert qualified pipeline
- Plan and execute a DACH field calendar with late-funnel emphasis (roundtables, dinners, briefings)
- Manage end-to-end events and ensure each activity has a defined pipeline or deal objective
- Partner with Sales leaders for GTM alignment; localize plays for the DACH market
- Own the DACH field marketing budget and track ROI and pipeline impact
- Use Salesforce and tools like 6sense/intent, Outreach, Gong to monitor engagement and momentum
- Support SDR/BDR sequencing and ensure clean campaign setup with accurate reporting
Zentrale Anforderungen
- 5–7 years of B2B marketing, with at least 3 years in field/ABM/regional marketing
- Experience covering the DACH region (Germany, Austria, Switzerland) in field marketing
- Proven track record in running programs that accelerate opportunities and drive bookings
- Strong partnership with Sales leadership on targets, territory plans, and account strategy
- Solid understanding of B2B SaaS sales cycles and multi-stakeholder buying journeys
- Experience using Salesforce
- collaborative
- stakeholder management
- data-driven decision making
- Salesforce
- 6sense/intent
- Outreach
Senior Field Marketing Manager (German- Speaking) in Wuppertal Arbeitgeber: Diligent
Diligent ist ein hervorragender Arbeitgeber, der eine kreative und innovative Arbeitskultur fördert. Mit flexiblen Arbeitsmodellen, umfassenden Gesundheitsleistungen und großzügigen Urlaubsregelungen bietet Diligent seinen Mitarbeitern die Möglichkeit, in einem dynamischen Umfeld zu wachsen und sich weiterzuentwickeln. Die globale Präsenz und das Engagement für Vielfalt schaffen eine inklusive Gemeinschaft, in der jeder Einzelne einen bedeutenden Beitrag zur positiven Veränderung leisten kann.
