Overview
As Senior B2B Content Strategist for Demand Generation, you will shape a holistic content plan that drives demand and contributes to pipeline and revenue. You will own content across the customer journey, turning strategy into topics, formats, and campaigns with a focus on conversions. You’ll collaborate with Performance Marketing, Product Marketing, CRM, and Sales to create high-quality assets and nurture programs. You’ll measure impact with KPIs and optimize using data, testing, and insights. You’ll leverage SEO, AI Search, and Generative AI to scale efficiency and opportunities.
Leistungen / Benefits
- flexible working hours
- home office options
- comprehensive health management
- parent-child offices
- bike leasing via Jobrad
- support for learning and development
Verantwortungsbereiche
- Develop and own the B2B content strategy across the customer journey
- Create campaigns and assets for demand generation, lead development, and pipeline impact
- Collaborate with Performance Marketing, Product Marketing, CRM, and Sales
- Produce content assets (landing pages, whitepapers, case studies, success stories, email nurture journeys, thought leadership)
- Analyze content performance with KPIs and optimize using data, testing, and customer insights
- Drive adoption of technologies like SEO, AI Search, and Generative AI to scale content
Zentrale Anforderungen
- Several years of experience in B2B content marketing or content strategy
- Strong understanding of complex B2B buyer journeys and demand generation
- Experience translating strategy into execution and content assets
- Excellent editorial and copywriting skills
- Data-driven approach with KPI experience
- Excellent German and English language skills
- Nice-to-have: international marketing experience, SEO and AI Search knowledge (GEO/AEO), marketing automation experience, Generative AI experience
- data-driven mindset
- strong copywriting
- collaboration with cross-functional teams
- SEO
- AI Search
- Generative AI
Senior B2B Content Strategist - Demand Generation (gn) full-time/part-time (hybrid) in Ratingen Arbeitgeber: DKV EURO SERVICE
DKV Mobility ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern eine dynamische und agile Arbeitsumgebung bietet, in der sie aktiv an der Gestaltung der Mobilität von morgen mitwirken können. Mit flexiblen Arbeitszeitmodellen, umfassendem Gesundheitsmanagement und einem starken Fokus auf die Vereinbarkeit von Familie und Beruf fördert das Unternehmen die persönliche und berufliche Entwicklung seiner Mitarbeiter. Zudem engagiert sich DKV Mobility für eine nachhaltige Zukunft und wurde mehrfach als Top-Arbeitgeber ausgezeichnet, was die Wertschätzung und das Vertrauen der Mitarbeiter widerspiegelt.
