Brand and Content Lead (f/m/x)

We’re looking for a Brand Marketing Manager who’s passionate about shaping a strong, differentiated identity in the market, by establishing a unique positioning that resonates with our target audience and crafting exceptional content that educates and establishes legitimacy. In this role, you’ll create high-quality, engaging assets while driving our brand narrative and positioning across all touchpoints. You’ll work closely with cross-functional teams and external partners to develop compelling stories and scalable creative workflows that bring our brand to life – efficiently and consistently.

You’ll need a deep understanding of B2B SaaS marketing (especially for Mid-Market and Enterprise audiences), an instinct for creating content that will resonate with your target audience, and the ability to move quickly from idea to execution. This is a unique opportunity to join a fast-moving team and lay the foundation for a high-impact, category-defining brand to build upon.

While initially titled “Senior”, this role is scoped to evolve into a \“Lead\“ position in line with our growth trajectory and team maturity.

What You’ll Do

Content Creation & Workflows

• Ideate and produce high-impact content that resonates with our target audience, from landing pages and ad copy to video scripts, visuals, and longer-form articles.

• Manage day-to-day production of marketing assets, writing briefs, giving feedback, and ensuring fast, high-quality output.

• Set up a trusted network of freelancers and/or agencies.

Brand Strategy & Positioning

• Define and evolve the brand strategy, positioning, and messaging to align with company goals and market opportunities.

• Develop and refine our brand voice, visual language, and storytelling approach to resonate with target buyers.

• Conduct ongoing market, customer, and competitive research to inform strategic brand decisions and ensure differentiation.

Top-of-funnel brand awareness

• Translate our company positioning into compelling narratives and creative-led initiatives that capture attention and generate inbound interest at the top of the funnel.

• Collaborate with Marketing and other GTM teams to ensure a consistent and scalable approach to brand storytelling across awareness channels.

• Monitor performance and continuously optimize tactics to maximize brand exposure, engagement, and traffic.

What You’ll Bring

• 8+ years of experience in brand and content marketing, ideally in B2B SaaS targeting Mid-Market and Enterprise.

• Experience shaping and executing brand positioning and messaging that cuts through the noise.

• A doer’s mindset—you enjoy creating content yourself and aren’t afraid to get hands-on with copywriting, editing, and concepting.

• Strong creative sensibility with the ability to turn complex ideas into memorable stories and visuals.

• Track record of working cross-functionally with Product, Sales, and external partners to drive brand impact.

• Familiarity with creative processes and tools (Figma, CMS platforms, video, design systems) and how to build lightweight but effective workflows.

• A thoughtful and curious approach, with the ability to balance speed, clarity, and quality.

• Experience building and scaling brand/creative teams is a plus.

• Affinity with the frontline worker audience is a plus.

Why Join Us?

Mission-driven: We’re reshaping how people learn to do complex, high-stakes tasks—making knowledge more accessible, reliable, and hands-on.
AI meets expertise: Help bring an AI-native product to market that transforms how expert knowledge is captured and shared.
️ Hands-on and high-impact: You’ll have real autonomy to shape our brand and execute bold ideas quickly.
Collaborative team: Work closely with a small, high-caliber team that values clarity, ownership, and experimentation.
Remote-first with flexibility: We focus on outcomes, not office time.
Grow with us: Join early and help build something enduring.

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At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.

Even if you don\’t tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.

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For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.

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