Growth Marketing Officer

• Mandate
• Primary Focus One: Holistic Marketing Leadership and Brand Strategy
• Strategic Marketing: Develop and oversee the implementation of long‑term marketing strategies that align with the company’s vision and growth objectives.
• Brand Management: Establish and maintain a strong, consistent brand identity across all platforms, ensuring the company’s messaging resonates with target audiences.
• Customer Relations: Lead efforts to understand and enhance the customer journey, ensuring high engagement and satisfaction rates through CRM strategies.
• Campaign Strategy: Design and execute multi‑channel marketing campaigns, leveraging digital, traditional, and experiential marketing to drive growth.
• Data‑Driven Insights: Utilize analytics to track campaign performance, customer behavior, and ROI, adjusting strategies based on insights.
• Primary Focus Two: Customer Acquisition and Retention
• Implement performance‑driven marketing strategies to increase customer acquisition and retention.
• Optimize digital marketing campaigns, including PPC, SEO, and social media advertising.
• Conduct A/B testing and data analysis to improve user engagement and conversion rates.
• Primary Focus Three: Execution and Team Oversight
• Develop and manage marketing plans for product launches and growth initiatives.
• Collaborate with product and sales teams to align marketing strategies with business goals.
• Oversee content creation, social media, and email marketing campaigns to boost brand visibility.
• Primary Focus Four: Brand Consistency and Awareness
• Maintain a cohesive brand image and ensure all marketing materials align with the company’s values and mission.
• Develop campaigns to increase brand awareness and loyalty.
• Collaborate with design and creative teams to deliver compelling visuals and messaging.
• Primary Focus Five: Strategic Partnerships
• Identify and establish partnerships with complementary businesses, influencers, or organizations to enhance brand visibility and market reach.
• Negotiate and manage partnership agreements to ensure mutual value and alignment with the company’s growth objectives.
• Leverage strategic collaborations to support customer acquisition, retention, and product promotion.
• Build long‑term relationships with partners to foster trust, innovation, and shared success.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; certifications in Digital Marketing, Growth Hacking, or Product Marketing are advantageous.
• 5‑7 years in growth marketing, preferably within a startup or tech‑focused company, with a proven track record in lean marketing strategies.
• Skilled in aligning marketing efforts with MVP launches, product positioning, and customer feedback.
• Strong knowledge of SEO, SEM, performance marketing, and social media platforms to drive customer acquisition.
• Proficiency in tools like Google Analytics, Mixpanel, or Tableau to track growth metrics such as CAC, LTV, and retention.
• Experience with innovative, low‑budget marketing tactics and rapid experimentation to optimize user acquisition and retention.
• Ability to create compelling narratives for early adopters and investors, including preparing pitch decks and traction reports.
• Comfortable working in a high‑pressure, fast‑paced environment with tight deadlines and evolving priorities.
• Proven ability to build and engage early user communities, beta testers, or brand advocates.
• Strong cross‑functional collaboration with product, tech, and sales teams to align strategies with business goals.
• Ability to identify, develop and manage partnerships with complimentary businesses or organizations to enhance market reach and brand value.

Benefits

• Hybrid work.
• Equity Stake: 1%–3% equity, vesting over 3 years with a 1‑year cliff.
• Deferred Salary: Salary begins post‑VC funding or seed round. Initial salary: (to be discussed), salary may depend on experience and project complexity.
• Bonuses: Quarterly performance bonuses linked to individual and team goals.
• Stipend or mobilization fund to cover upfront work expenses.
• Access to professional development resources.
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