Responsibilities
Development of Marketing Materials:
Create and manage all marketing assets used for in-store communication across both brick-and-mortar and digital environments
Visual Communication:
Oversee the production of all visual communication tools, including photos, PR imagery, advertising visuals, and related content
Guidelines and Performance Tracking:
Develop comprehensive guidelines and measurement tools to ensure continuous improvement in marketing execution
Licensor Coordination:
Collaborate closely with the licensor to fully leverage communication and marketing opportunities provided by the master brand
Go-to-Market (GTM) and 360 Campaigns:
Support the development and execution of GTM strategies and integrated 360 marketing plans, partnering with key markets to define and implement local marketing strategies
Media Planning:
Contribute to the planning and coordination of media activities to ensure optimal visibility and ROI
Social Media Collaboration:
Identify and capitalize on social media opportunities across licensor and retailer networks
Regional Alignment:
Liaise with regional marketing teams to understand specific market needs, challenges, and opportunities
Retail Marketing Assets:
Oversee the creation and management of displays, shop-in-shop concepts, and promotional gift sets
Visual Merchandising:
Develop and update visual merchandising guidelines for seasonal, regional, and ad-hoc executions
Training and Knowledge Sharing:
Create and maintain central training materials and manage content on the online marketing platform
Event Coordination:
Manage the communication and documentation related to events, ensuring a best-in-class brand presentation
Stakeholder Management:
Serve as the primary point of contact for all regions and the licensor on marketing-related topics
Administrative Support:
Handle administrative responsibilities such as purchase orders and other related tasks
Qualifications Graduate with a Master or a Bachelor’s Degree in Marketing or Communication, you have at least 7 years of experience in a similar position within an international environment (FMCG, fashion, accessories or related industries).
You are fluent in English and German (French is a plus); and proficient on MS Office, especially PowerPoint, and Adobe Suite especially Photoshop, SAP is a plus.
Agile, flexible and team player, you have excellent communication and presentation skills. Dynamic, proactive, self-starter with a can-do attitude, you feel comfortable working in a fast-paced environment. Able to multitask, you are pragmatic, detail oriented, structured and have strong organizational skills.
#J-18808-Ljbffr
Development of Marketing Materials:
Create and manage all marketing assets used for in-store communication across both brick-and-mortar and digital environments
Visual Communication:
Oversee the production of all visual communication tools, including photos, PR imagery, advertising visuals, and related content
Guidelines and Performance Tracking:
Develop comprehensive guidelines and measurement tools to ensure continuous improvement in marketing execution
Licensor Coordination:
Collaborate closely with the licensor to fully leverage communication and marketing opportunities provided by the master brand
Go-to-Market (GTM) and 360 Campaigns:
Support the development and execution of GTM strategies and integrated 360 marketing plans, partnering with key markets to define and implement local marketing strategies
Media Planning:
Contribute to the planning and coordination of media activities to ensure optimal visibility and ROI
Social Media Collaboration:
Identify and capitalize on social media opportunities across licensor and retailer networks
Regional Alignment:
Liaise with regional marketing teams to understand specific market needs, challenges, and opportunities
Retail Marketing Assets:
Oversee the creation and management of displays, shop-in-shop concepts, and promotional gift sets
Visual Merchandising:
Develop and update visual merchandising guidelines for seasonal, regional, and ad-hoc executions
Training and Knowledge Sharing:
Create and maintain central training materials and manage content on the online marketing platform
Event Coordination:
Manage the communication and documentation related to events, ensuring a best-in-class brand presentation
Stakeholder Management:
Serve as the primary point of contact for all regions and the licensor on marketing-related topics
Administrative Support:
Handle administrative responsibilities such as purchase orders and other related tasks
Qualifications Graduate with a Master or a Bachelor’s Degree in Marketing or Communication, you have at least 7 years of experience in a similar position within an international environment (FMCG, fashion, accessories or related industries).
You are fluent in English and German (French is a plus); and proficient on MS Office, especially PowerPoint, and Adobe Suite especially Photoshop, SAP is a plus.
Agile, flexible and team player, you have excellent communication and presentation skills. Dynamic, proactive, self-starter with a can-do attitude, you feel comfortable working in a fast-paced environment. Able to multitask, you are pragmatic, detail oriented, structured and have strong organizational skills.
#J-18808-Ljbffr
Marketing Manager Arbeitgeber: Dormont Manufacturing Co
Dormont Manufacturing Co ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern in Genf die Möglichkeit bietet, an der Weiterentwicklung der SonarQube-Plattform zu arbeiten. Mit einer flexiblen Arbeitsweise, die sowohl Büro- als auch Remote-Tage umfasst, fördert das Unternehmen eine Kultur der Vielfalt und des kontinuierlichen Lernens, während es gleichzeitig spannende Wachstumschancen in einem dynamischen Umfeld bietet.
