Product Marketing Manager, Emerging Business & Partnerships

Product Marketing Manager, Emerging Business & Partnerships

This Product Marketing Manager, Emerging Business & Partnerships will drive our go-to-market strategy for our highest-potential new bets and partner-led solutions.

This role sits at the intersection of emerging products (including Greenhouse Onboarding, HRIS Link, new AI-powered capabilities, My Greenhouse, Real Talent, and future innovations) and our strategic partner ecosystem (embedded and resold products, large HRIS partners, and preferred technology partners).

You will ensure we have crisp narratives, compelling offers, and repeatable motions that help customers understand the value of our newest solutions and "better together" partner stories.

You will work closely with Product, Partnerships, Marketing, Sales, Customer Success, and channel/partner teams to shape new offerings, define how they show up in market, and build the GTM muscle that turns early traction into scalable growth.

This is a strategic and hands-on role, with a mix of upstream product work, launch execution, and ongoing iteration to support GTM campaigns.

• Who will love this job
• A 0 to 1 builder – You love taking emerging products and partner motions from idea to market, creating the story, packaging, and GTM motion from the ground up.
• A strong and independent executor – You thrive on owning all aspects of GTM success for your product domain, owning and driving, and working closely with Product to develop out ideas.
• A cross-functional connector & influencer – You thrive on partnering with Product, Partnerships, Sales, and Marketing, and can rally diverse stakeholders around clear narratives and plans.
• A sharp storyteller – You are excellent at turning complex concepts (integrations, AI workflows, multi-party solutions) into simple, concrete stories that resonate with customers, the field, and partners.
• What you’ll do
• Own product marketing for emerging offerings across Onboarding, HRIS Link, new AI features, My Greenhouse, Real Talent, and other new bets from positioning and messaging through packaging, launch, and early commercialization.
• Lead GTM for partner-resold, embedded, and strategic partner solutions (e. g., Grayscale, Bright Hire, large HRIS and preferred partners), defining "better together" narratives, launch plans, and enablement for Sales, CS, and channel partners.
• Shape new solutions with Product and Partnerships, using market research, customer feedback, and experiment readouts to clarify ICP, use cases, problem statements, and success criteria.
• Define and refine packaging and offers (tiers, bundles, add-ons, and early pricing hypotheses) for emerging products and partner-led solutions in collaboration with Product, Pricing, Revenue, and Partnerships teams.
• Build focused GTM plans and enablement, from messaging frameworks and pitch narratives to sales tools and customer-facing collateral, that make it easy for field and partner teams to position and sell.
• Run and iterate GTM programs (campaigns, plays, content, and partner motions) to drive awareness, adoption, and advocacy, and bring back insights that influence roadmap, packaging, and future GTM.
• Additional projects and responsibilities as business needs require
• You should have
• 3-5+ years of experience in B2B Saa S product marketing, with meaningful experience launching new products or offers and/or serving small and mid-sized businesses.
• Proven experience partnering with Product to take features and offerings from concept to launch, including problem validation, targeting, and early packaging hypotheses.
• Experience working with Partnerships or Business Development teams on joint messaging, "better together" narratives, and partner GTM motions (co-marketing, co-sell, integration or embedded product launches).
• Exceptional positioning, messaging, and content development skills, with a track record of communicating complex value (integrations, workflows, AI features, multi-party solutions) in clear, compelling language.
• Strong cross-functional collaboration and organizational skills, with the ability to act as the GTM "driver" for launches, managing multiple initiatives, aligning stakeholders, and bringing structure to complex efforts.
• Data-informed, experiment-oriented mindset, using qualitative and quantitative insights to test, learn, and iterate messaging, packaging, and programs, and to demonstrate impact on awareness, adoption, and revenue.
• Ability to work independently and without a lot of day-to-day supervision.
• Light financial modeling skills to assess revenue impact of new opportunities, a plus.

• Unique talents!

Your background has given you a unique perspective and set of transferable skills that aren’t always in alignment with a given role – but those are qualities we value at Greenhouse.

If you don’t meet 100% of the qualifications outlined above, we still strongly encourage you to apply.

Applicants must be currently authorized to work in the United States on a full-time basis.

If you are based in California, we encourage you to read this important information for California residents.

The national pay range for this role is $119,000- $160,000.

Individual compensation will be commensurate with the candidate’s experience and qualifications.

Certain roles may be eligible for additional compensation, including stock option awards, bonuses, and merit increases.

Additionally, certain roles have the opportunity to receive sales commissions that are based on the terms of the sales commission plan applicable to the role.

Greenhouse provides a variety of benefits to employees, including medical, dental, and vision insurance, basic life insurance, mental health resources, financial wellness benefits, and a fully paid parental leave program.

For US-based employees, we offer short-term and long-term disability coverage, a 401(k) plan and company match.

S. based employees also receive, per calendar year, up to 14 scheduled paid holidays and up to 80 hours of paid sick leave.

Non-exempt employees accrue up to 20-25 days of paid vacation time annually, depending on tenure, and exempt employees have flexible paid time off (PTO).

Greenhouse Software is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances.

If you need assistance and/or a reasonable accommodation during the application process, reach out to accommodations@greenhouse. io.

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