Program Manager – In-house Performance Creative

Responsibilities

• Performance creative operating system. Build the intake, briefing, production, feedback, delivery, and reporting process that helps the team increase creative testing volume.
• Creative testing roadmap.

Work with ACD, Paid and Paid Creative Strategist to define the testing roadmap and priorities for the team.

Own the production calendar, making sure the team is testing the highest-impact ideas first and cutting what isn’t worth the resources.

• Resourcing and agency capacity.

Evaluate new agencies, production partners, and vendor models to make sure the team has the right capacity and capabilities as creative volume scales.

Build the operating model for when to use in-house resources, when to bring in external support, and how to hold partners accountable to speed, quality, and performance.

• Editor enablement and asset coordination.

Ensure editors have the clips and source material they need to move quickly, partnering with Influencer and Marketing teams to source, organize, secure talent rights, and build up a library of great content.

• Tooling, AI, and automation.

Assess and implement new creative, AI, production, and measurement tools that help the team produce higher-volume, higher-performing creative without adding unnecessary process or slowing down testing.

• Cross-functional visibility and alignment.

Create visibility for leadership and cross-functional partners by sharing clear updates on what’s in flight, what’s blocked, what’s working, and what we’re learning.

• Creative quality at speed. Help the team raise the creative bar without slowing down, balancing speed, quality, and performance outcomes.

Requirements

• 6+ years of experience in creative operations, performance marketing operations, production, or program management at a high-growth consumer company.

Direct paid creative ops experience is a plus, but strong operational and analytical judgment matter most.

• A track record of building systems that scale.

You’ve improved an intake process, briefing workflow, creative testing calendar, production tracker, agency model, reporting cadence, or asset delivery system in a measurable way.

• Strong performance creative fluency.

You understand paid marketing metrics like CAC, ROAS, LTV, PBP, incrementality, and creative fatigue, and know how to take that data to drive better creative results.

• Strong prioritization and project management instincts.

You can separate urgent from important, make tradeoffs clear, and keep cross-functional work moving without adding unnecessary process.

• Clear communication. You can turn messy status, blockers, and competing opinions into a crisp update or recommendation.
• Comfort with ambiguity and speed. You can take an unclear problem, build a practical v1, and iterate without waiting for perfect direction.
• Low ego and strong team instincts. You’re comfortable pushing for clarity, giving direct feedback, and jumping into unglamorous work when it helps the team win.
• Genuine curiosity about Whatnot’s product and community. Everyone here uses the product, and this role gets better by staying close to buyers, sellers, and categories.
• Hard Skills
• creative operations
• performance marketing operations
• production management
• program management
• creative testing
• data analysis
• project management
• system building
• marketing metrics
• creative fluency
• Soft Skills
• prioritization
• clear communication
• comfort with ambiguity
• team collaboration
• analytical judgment
• curiosity
• problem-solving
• feedback delivery
• tradeoff decision-making
• cross-functional alignment
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