Regional Sales Manager, Northeast Region - OH, PA, MD, DC, VA

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The Regional Sales Manager is responsible for selling commercial vision programs to employers in a specific geographic territory.

This individual is a highly accomplished “driver” of new business, with a proven history of selling ancillary benefits—specifically vision, dental, or related products—to Small and Mid-Group customers ( The successful candidate will demonstrate deep experience in the ancillary benefits space, possess a consultative sales approach, and build trusted advisor relationships with consultants and employer groups.

This role partners closely with other members of the Sales team, Account Management, Marketing, and Operations teams to deliver best-in-class solutions and customer experiences.

Ideal candidates will come from Ohio (OH), Pennsylvania (PA), Maryland (MD), Washington D. C., or Virginia (VA).

• Core Competencies
• Develop, manage, and expand distribution partner relationships to generate RFPs and bid opportunities for commercial vision and/or dental products.
• Identify and pursue new sales opportunities within assigned territory to meet or exceed revenue and growth targets.
• Prepare, present, and deliver competitive proposals and bid responses to employer clients.
• Serve as the primary point of contact between prospects, clients, and internal teams throughout the sales lifecycle.
• Participate in industry conferences and professional events to increase brand visibility and generate prospective opportunities.
• Promote Avesis as a best-in-class ancillary benefits partner within the employer marketplace.
• Account Growth & Relationship Management
• Focus on retaining and expanding existing client relationships by identifying cross-sell and up-sell opportunities.
• Cultivate and execute territory sales plans that align with organizational priorities, including pipeline management and forecasting activities.
• Collaborate with Account Management and Implementation teams to ensure smooth new client onboarding, and ongoing service delivery.
• Proactively assess and validate customer needs to ensure long-term satisfaction and account performance.
• Accurately manage client expectations throughout the sales, implementation, and renewal processes with a high level of honesty and integrity.
• Provide insights and strategic support to Sales and Account Management teams during client renewals.
• Collaboration & Internal Partnership
• Coordinate cross-functional resources—including Sales, Account Management, Operations, Support, Finance and Senior Leadership—to achieve account objectives.
• Partner with Marketing, Graphic Design, and Sales Leadership teams to develop client-facing materials and communication concepts.
• Monitor market trends and competitive dynamics for product innovation and robust, creative sales strategies.
• Reporting & Performance Management
• Achieve or exceed assigned sales and financial growth goals within defined territory.
• Generate accurate monthly sales and activity reports.
• Ensure compliance with company policies, regulatory requirements, and ethical sales practices across all client engagements.
• Deliver client presentations as required.
• Behavioral Competencies
• Collegiality: building strong relationships on company-wide, approachable, and helpful, ability to mentor and support team growth.
• Initiative: readiness to lead or take action to achieve goals.
• Communicative: ability to relay issues, concepts, and ideas to others easily orally and in writing.
• Member-focused: going above and beyond to make our members feel seen, valued, and appreciated.
• Detail-oriented and thorough: managing and completing details of assignments without too much oversight.
• Flexible and responsive: managing new demands, changes, and situations.
• Critical Thinking: effectively troubleshoot complex issues, problem solve and multi-task.
• Integrity & Responsibility: acting with a clear sense of ownership for actions, decisions and keeping information confidential when required.
• Minimum Requirements
• High School Diploma or equivalent required; Bachelor’s Degree preferred.
• 5+ years of progressive sales experience in ancillary benefits, managed care, vision, dental or healthcare, effectively demonstrating the competencies above.
• 2+ years of experience presenting to executive‑level audiences, including HR, Benefits Leadership, or C‑suite decision makers.
• Experience working with sale automation tools and CRM platforms (e. g., Salesforce) to manage pipeline activity, forecasting, and reporting.
• Highly self‑motivated and takes initiative. Strong organizational, communication, and presentation skills.
• Proficiency with Microsoft Office Suite (e. g., Word, Excel, Power Point, Gamma, Canva).
• Strong understanding of employer benefits strategy, including funding arrangements, enrollment cycles, and renewal dynamics.
• Ability to analyze data and sales performance metrics to optimize territory results.
• Proven ability to manage complex sales cycles involving multiple stakeholders and decision makers.
• Preferred Requirements
• 2+ years of selling dental or vision benefits
• Previous experience collaborating cross‑functionally with Product, Underwriting, Marketing, and Operations teams.
• Familiarity with compliance, regulatory, and contractual considerations in the commercial health and ancillary benefits market.
• Success selling ancillary benefits through broker‑led distribution models
• Travel and Additional Requirements

A valid driver’s license and the ability to use your own vehicle may be required.

The ability to travel up to 50% is required to meet prospective clients, administer sales presentations, attend trade shows and be present at other meetings as needed.

Travel requirements may vary at different times of the year and can range from short/overnight trips to extended stays, visiting different regions to provide sales demonstrations, oversee project/client implementations or provide guidance to our customers.

Modes of travel may also include public transportation, such as rail, bus, car, and/or plane.

Travel/Mileage reimbursement will be provided in alignment with the IRS annual mileage program and/or receipts submitted through the company expense report policy.

At Avēsis, we strive to design equitable, and competitive compensation programs.

Base pay within the range is ultimately determined by a candidate’s skills, expertise, or experience.

In the United States, we have three geographic pay zones.

For this role, our current pay ranges for new hires in each zone are

Zone A: $60,000.00-$100,000.00 Zone B: $70,000.00-$125,000.00 Zone C: $75,000.00-$125,000.00 FLSA Status: Salary/Exempt

This role may also be eligible for benefits, bonuses, and commission.

Please visit Avesis Pay Zones for more information on which locations are included in each of our geographic pay zones.

However, please confirm the zone for your specific location with your recruiter.

• We Offer
• Meaningful and challenging work opportunities to accelerate innovation in a secure and compliant way.
• Competitive compensation package.
• Excellent medical, dental, supplemental health, life and vision coverage for you and your dependents with no wait period.
• Life and disability insurance.
• A great 401(k) with company match.
• Tuition assistance, paid parental leave and backup family care.
• Dynamic, modern work environments that promote collaboration and creativity to develop and empower talent.
• Flexible time off, dress code, and work location policies to balance your work and life in the ways that suit you best.
• Employee Resource Groups that advocate for inclusion and diversity in all that we do.
• Social responsibility in all aspects of our work.

We volunteer within our local communities, create educational alliances with colleges, drive a variety of initiatives in sustainability.

How To Stay Safe

Avēsis is aware of fraudulent activity by individuals falsely representing themselves as Avēsis recruiters.

In some instances, these individuals may even contact applicants with a job offer letter, ask applicants to make purchases (i. e., a laptop or gift cards) from a designated vendor, have applicants fill out W-2 forms, or ask that applicants ship or send packages of goods to the company.

Avēsis would never make such requests to applicants at any time throughout our job application process.

We also would never ask applicants for personal information, such as passport numbers, bank account numbers, or social security numbers, during our process.

Our recruitment process takes place by phone and via trusted business communication platform (i. e., Zoom, Webex, Microsoft Teams, etc.).

Any emails from Avēsis recruiters will come from a verified email address ending in @ Avēsiscom.

We urge all applicants to exercise caution.

If something feels off about your interactions, we encourage you to suspend or cease communications.

If you are unsure of the legitimacy of a communication you have received, please reach out to ITsupport@Avesis. com.

To learn more about protecting yourself from fraudulent activity, please refer to this article link (https://consumer. ftc. gov/articles/how-avoid-scam).

If you believe you were a victim of fraudulent activity, please contact your local authorities or file a complaint (Link: https://reportfraud. ftc. gov/#/ ) with the Federal Trade Commission.

Avēsis is not responsible for any claims, losses, damages, or expenses resulting from unaffiliated individuals of the company or their fraudulent activity.

Equal Employment Opportunity

At Avēsis, We See You.

We celebrate differences and are building a culture of inclusivity and diversity.

We are proud to be an Equal Employment Opportunity employer that considers all qualified applicants and does not discriminate against any person based on ancestry, age, citizenship, color, creed, disability, familial status, gender, gender expression, gender identity, marital status, military or veteran status, national origin, race, religion, sexual orientation, or any other characteristic.

At Avēsis, we believe that, to operate at the peak of excellence, our workforce needs to represent a rich mixture of diverse people, all focused on providing a world‑class experience for our clients.

We focus on recruiting, training and retaining those individuals that share similar goals.

Come Dare to be Different at Avēsis, where We See You!

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