What you’ll do
Lead and manage Journi’s Above the Line (ATL) acquisition strategy across a variety of channels, including online video, audio, TV, CTV, YouTube, and Out of Home.
Take full ownership of planning, managing, optimizing, and scaling ATL budgets, with a focus on new user growth.
Create campaigns that elevate brand awareness while driving measurable new user acquisition and revenue growth.
Work closely with external agencies and partners to guide the development of high-quality media strategies, execution, and performance reporting.
Develop and oversee a structured testing roadmap across different channels, formats, creatives, and markets.
Collaborate with the User Acquisition and Brand teams to align on campaign planning, media strategy, messaging, creative, and growth targets.
Your skillset
Several years of experience in growth marketing, user acquisition, and media management, with expertise in TV, CTV, YouTube, and/or out-of-home media.
Proven experience setting up and executing media plans, making bookings, and measuring success.
Strong track record of managing large media budgets, with the ability to allocate spending based on impact rather than relying solely on channel benchmarks.
A network of contacts across channels, networks, and agencies, ready to hit the ground running with campaign planning.
Experience evaluating ATL performance using attribution, incrementality thinking, testing, and reporting techniques.
Familiarity with methods like MMM, lift studies, geo-testing, or other advanced measurement strategies.
Experience selecting and managing agencies and external partners.
A commercially-minded approach, with a strong sense of accountability and focus on outcomes.
A mix of analytical thinking and creative marketing instincts, with a knack for cross-functional collaboration with performance marketing, brand, and creative teams.
Strong communication skills in English, both written and spoken.
Right to work in the EU/Austria, and we welcome candidates from diverse backgrounds, including those based outside of Vienna or those open to relocating.
Nice-to-haves
Experience in a consumer app, e-commerce, DTC, subscription, or scale-up environment.
International market experience.
Background in FMCG, media agencies, or similar industries with robust brand and media ownership.
What we offer We offer a fair annual gross salary starting at € 75.000, dependent on experience and qualifications.
A vacation of 25 days off per year, plus one extra day for every year you stick around (up to 5 extra days).
Work flexibility: hybrid model with 40% home office days and flexible hours (core hours: 10am-4pm Mon-Thu; 10am-2pm Fri).
Daily meals: breakfast, Italian-style coffee, tea, and fresh daily lunches in our in-house eatery, with options for most dietary preferences.
Public transport reimbursement (Vienna).
Yearly team-building Journi trips to exciting destinations.
Company MacBook, also available for personal use.
Weekly in-house German lessons in small groups.
Premium membership on all Journi products.
And more!
#J-18808-Ljbffr
Lead and manage Journi’s Above the Line (ATL) acquisition strategy across a variety of channels, including online video, audio, TV, CTV, YouTube, and Out of Home.
Take full ownership of planning, managing, optimizing, and scaling ATL budgets, with a focus on new user growth.
Create campaigns that elevate brand awareness while driving measurable new user acquisition and revenue growth.
Work closely with external agencies and partners to guide the development of high-quality media strategies, execution, and performance reporting.
Develop and oversee a structured testing roadmap across different channels, formats, creatives, and markets.
Collaborate with the User Acquisition and Brand teams to align on campaign planning, media strategy, messaging, creative, and growth targets.
Your skillset
Several years of experience in growth marketing, user acquisition, and media management, with expertise in TV, CTV, YouTube, and/or out-of-home media.
Proven experience setting up and executing media plans, making bookings, and measuring success.
Strong track record of managing large media budgets, with the ability to allocate spending based on impact rather than relying solely on channel benchmarks.
A network of contacts across channels, networks, and agencies, ready to hit the ground running with campaign planning.
Experience evaluating ATL performance using attribution, incrementality thinking, testing, and reporting techniques.
Familiarity with methods like MMM, lift studies, geo-testing, or other advanced measurement strategies.
Experience selecting and managing agencies and external partners.
A commercially-minded approach, with a strong sense of accountability and focus on outcomes.
A mix of analytical thinking and creative marketing instincts, with a knack for cross-functional collaboration with performance marketing, brand, and creative teams.
Strong communication skills in English, both written and spoken.
Right to work in the EU/Austria, and we welcome candidates from diverse backgrounds, including those based outside of Vienna or those open to relocating.
Nice-to-haves
Experience in a consumer app, e-commerce, DTC, subscription, or scale-up environment.
International market experience.
Background in FMCG, media agencies, or similar industries with robust brand and media ownership.
What we offer We offer a fair annual gross salary starting at € 75.000, dependent on experience and qualifications.
A vacation of 25 days off per year, plus one extra day for every year you stick around (up to 5 extra days).
Work flexibility: hybrid model with 40% home office days and flexible hours (core hours: 10am-4pm Mon-Thu; 10am-2pm Fri).
Daily meals: breakfast, Italian-style coffee, tea, and fresh daily lunches in our in-house eatery, with options for most dietary preferences.
Public transport reimbursement (Vienna).
Yearly team-building Journi trips to exciting destinations.
Company MacBook, also available for personal use.
Weekly in-house German lessons in small groups.
Premium membership on all Journi products.
And more!
#J-18808-Ljbffr
