Senior Media Buyer, Native

Who We’re Looking For - Senior Media Buyer

The Penny Hoarder is seeking a performance-driven media buyer to own and scale a core revenue channel.

This role is responsible for owning revenue and gross margin performance of Native platforms, managing a multi-million-dollar budget, and driving continuous optimization across the full funnel, from ad creative to landing page experience to downstream monetization.

While Native is the primary focus, we are open to candidates from other performance channels (Meta, Google, etc.) who have a proven track record of driving results and are motivated to expand into a full‑funnel, performance‑driven environment.

This is a highly autonomous role with clear accountability for outcomes, requiring strong analytical thinking, speed in execution, and a bias toward action.

We are open to remote candidates who are willing to work East Coast (EST) hours.

• The Impact You Will Make
• Own the Native channel end‑to‑end, including strategy, execution, and performance outcomes across platforms
• Manage and optimize a multi-million-dollar budget to drive efficient, profitable customer acquisition.
• Analyze campaign performance daily, identify root causes of changes, and take decisive, data-informed actions to improve results.
• Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities.
• Translate data into clear insights, identify the key drivers of performance, and take ownership of acting on them.
• Develop and execute a robust testing roadmap, including A/B testing of ad creative, copy, and landing page experiences.
• Continuously launch and iterate on new campaigns, creatives, and tests to drive incremental performance gains and scale what works.
• Prioritize high-impact opportunities and focus efforts on initiatives that drive meaningful business outcomes.
• Collaborate cross-functionally with creative, editorial, and analytics teams to align media strategy with content and monetization goals.
• Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders.
• Stay up to date on platform updates, industry trends, and competitive strategies to inform ongoing campaign improvements.

What You Bring

• 5+ years of experience in performance marketing, with hands‑on experience managing Native advertising campaigns.
• Proven track record scaling paid media campaigns profitably at meaningful spend levels (Native, Meta, Google, or similar).
• Strong analytical mindset with the ability to identify root causes of performance, separate signal from noise, and make confident, data-driven decisions.
• Proficiency in Excel, including working with large datasets and building reports.
• Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies.
• Demonstrated track record of proactively testing, iterating, and scaling campaigns—not just maintaining performance.
• Knowledge of performance metrics (e. g., CPC, conversion rate, revenue per session) and how to optimize toward them.
• Demonstrated expertise in landing page optimization, including real-world testing examples that led to measurable improvements.
• Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value.
• Ability to prioritize high-impact opportunities and act with urgency in a fast-paced, performance-driven environment.
• Strong sense of ownership and accountability for performance outcomes.
• Clear and effective communicator, able to present insights and recommendations to stakeholders.
• Collaborative mindset with the ability to work cross-functionally.
• Bonus: Experience in affiliate marketing, lead generation, or publisher-based business models.

Perks That Set Us Apart

• Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck.
• Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
• Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
• Remote Work Options: Skip the daily commute, and embrace the flexibility of working from home.
• Comprehensive
• Life

Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).

• Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.

Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process.

Your unique strengths matter, and we are dedicated to providing the necessary support for your success.

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