Marketing Manager Lead Generation

120 is distributed in 23 countries worldwide. We work remotely and our work culture is shaped by mutual trust enthusiasm and a strong belief in the principles of open source.Were looking for a resultsoriented Marketing Manager to join our Lead Generation Team. This role will go beyond just generating leads youll play a pivotal part in our longterm business growth by driving highquality leads into the sales pipeline and redefining how we engage and target our audience.This is a strategic role with ample room for creativity innovation and the opportunity to make a lasting impact .TasksDesigning and implementing strategies to attract and convert highvalue B2B prospectsManage global email marketing and lead nurturing campaigns including drip campaigns segmentation strategies and ensuring compliance with relevant regulationsPlan and execute gated content strategies (eBooks white papers reports webinars) to capture leadsLead conversion rate optimization (CRO) efforts and optimize enterprise landing pages for improved performance and user experienceConduct A/B and multivariate testing and analyze web analytics using tools like Matomo Matomo Tag Manager and UTM tracking to assess campaign performanceTrack and analyze enterprise marketing metrics and KPIs including MQL SAL CPL and pipeline velocity to assess campaign effectiveness and ROI.Requirements3 years of experience in lead generation marketing ideally within global Software SaaS or B2B environmentsExtensive experience with automation tools (e.g. HubSpot Marketo Pardot Eloqua) and CRM systems (e.g. Salesforce Microsoft Dynamics Pipedrive)Degree in Marketing Business Administration Data Analytics or Information TechnologyStrong communication and storytelling skills including Clevel messaging public sector narratives and case study developmentStrong ability to leverage data analytics and forecasting tools to drive datadriven decision making and guide strategic actions.BenefitsA distributed open team with a passion for working on and within the open source communityA fun and diverse teamA product which pushes the boundaries of technology with a global user and contributor communityA competitive salaryRemote work and flexibility for a healthy worklife balanceTime for personal growth and education.We are looking for somebody with ambition and drive who would like to grow and learn. We especially encourage applications by people from underrepresented groups. Key Skills Sales Experience,Door-to-Door Experience,B2B Sales,Time Management,Marketing,Cold Calling,Salesforce,Inside Sales,Telemarketing,Customer relationship management,CRM Software,Lead Generation Employment Type : Full Time Experience: years Vacancy: 1